Thursday, August 27, 2020

International Human Resource for Leadership-myassignmenthelp

Question: Examine about theInternational Human Resource Management for Leadership. Answer: HR practices may not deliver similar outcomes in various social settings As characterized by Kooij et al. (2013), human asset practice is the key exercises that empowers that human asset staff in building up their administration plan. Representative ability improvement plan is likewise thought to be under HR practice. The achievement of a business association is profoundly reliant on the presentation level of each individual representative related inside the business association. In view of the exhibition level of each individual representative the business associations will in general procure adequate income. According to the human asset rehearses representatives are should have been spurred towards performing admirably. It is obvious that a specific business association is established with the workers of various social foundations and perspectives. While dealing with the exhibition or vocation level of an individual worker the hierarchical human asset supervisory group needs to confront multitudinous obstructions in speaking with the representatives of various topographical limits or social mentalities. While making a vocation movement plan both the hierarchical directors just as officials need to confront troubles. According to the assessment of Pichler (2012), Career managementis the consistent arranging of exercises that connects with one towards better satisfaction of occupation fulfillment, development just as monetary soundness. While selecting inside a business association the business administrators expect to create different vocation the board and profession movement plan for ripping a money related steadiness inside the association. Simultaneously, it is likewise certain that vocation the board plan makes an individual expert progressively sure towards the business administrations. According to the perspective of Alfes et al. (2013) vocation the board plan fluctuates starting with one culture then onto the next. Representatives having a place with other social foundations need to confront endless boundaries in speaking with the human asset chiefs at the working environment. They need to confront mental blocks also while associating with HR experts in regards to their vocation the board plan. In this sort of circumstance those sorts of workers having an issue with social and strict foundations need to confront troubles for being the dynamic piece of profession the executives plan. Peretz and Fried (2012) opined that so as to build up the vocation movement plan human asset supervisors need to give a powerful preparing and improvement meeting for upgrading the aptitudes and competency level of the representatives. In this sort of circumstance, individuals having a place with other social foundations and perspectives need to confront countless challenges for being the piece of this preparation and advancement meeting. Those workers need to confront difficulties in interfacing with the expert coaches because of the absence of language adaptability. Consequently, those workers having diverse social foundations get denied of getting a successful instructional meeting. Tang and Tang (2012) has in any case, varied the perspective of past exploration researcher intensely. According to the assessment of this specific prominent researcher each business association means to give a compelling preparing on correspondence expertise to those workers who are having absence of language adaptability. In this sort of circumstance, individuals having a place with various social foundations and perspectives get the chance to build up their correspondence expertise first. According to human asset the board practice profession the board plan is one of the most essential pieces of rousing workers towards performing admirably. In this sort of circumstance, representatives having distinctive topographical and social foundations don't need to confront boundaries in going to the profession movement meeting. Ceylan (2013) opined that they can pick up the adaptability of cooperating with the coaches subsequent to building up their correspondence aptitude. Notwithstanding, this specific examination subsequent to building up the vocation the board plan has assessed that business associations should enlist workers having a place with from various social foundations. In the wake of designating the representatives human asset administrators can give a successful instructional course to building up the correspondence expertise of a person. At whatever point the workers would need to join inside the preparation and improvement meeting with the end goal of profession the board plan this specific representative would not need to confront challenges in cooperating with the mentors. As underlined by Marescaux, De Winne and Sels (2012) a vocation the board plan is comprised with five significant advances incorporating building relationship with the authoritative experts, profession improvement discussion with the human asset directors, profession improvement plan, defining another objective and getting a viable instructional course for vocation improvement. It has been seen that representatives having a place with other social foundations neglected to make a compelling cooperation with the authoritative chief because of semantic boundary. Therefore, the human asset administrators neglect to recognize the defects of those representatives that should be created with the assistance of successful preparing and created meeting. Nonetheless, in the wake of assessing the assessment of various researchers it tends to be assessed that the consequence of HR rehearses contrast according to the social just as mental foundations of the representatives. According to the assessment of Jiang, Wang and Zhao (2012), execution appraisalprovides the premise of choosing, advancing and assessing the presentation level of a worker so as to expand the compensation status alongside the advancement of vocation. Before giving the advancement of an individual the human asset administrators will in general make a successful evaluation arranging so as to survey the presentation level of a person. Before getting evaluated each individual worker needs to make a relational correspondence with the human asset director. This particular investigation has given a top to bottom review on how HR chiefs need to confront difficulties in managing the representatives of various social mentalities at the work environment. Juhdi, Pa'wan Hansaram (2013) expressed that workers who are from various topographical limits need to confront etymological boundaries in collaborating with the human asset chiefs. At the hour of execution examination process those workers neg lect to communicate their contemplations and thoughts with the HR chiefs because of correspondence hole. Consequently, HR directors plan to show their negative methodology towards giving them a decent criticism on evaluation. Therefore, the individuals having a place with various social perspectives get less open doors in advancing their profession starting with one level then onto the next. Daley (2012) has emphatically varied the perspective of past exploration researcher. According to the assessment of this particular individual exhibition evaluation framework isn't subject to the way of life and strict mentality of a person. Execution evaluation is decided according to the presentation level of the workers consistently. This particular examination researcher has expressed that workers execution level is decided according to the competency level of a person. Jiang et al. (2012) expressed that human asset chiefs of an association are adaptable enough in enlisting an individual rep resentative according to the expertise and level of competency. In the event that any representative appearances phonetic or mental hindrances while offering types of assistance human asset chiefs can give a powerful preparing and advancement meeting for building up the correspondence ability. Naturally, the whole procedure of execution evaluation method would be compelling for both the representatives just as the human asset chiefs. Hofstedes social measurement model arrangement power separation guarantees that workers having quality and force inside the association get more need than the representative of low force. Intensity of an individual is basically is decided according to the social measurement just as rank level. Gupta and Kumar (2012) expressed that senior representatives who are having a decent affinity with the human asset chiefs are sparing a positive effect on the general execution examination system. Then again, individuals who don't need to confront any sort of semantic hindrance with the hierarchical chiefs can have a chance of getting great examination process. Along these lines, it is clear and apparent that method of cooperation matter enormously in getting a decent examination from the human asset chiefs. Daley (2012) has carefully varied this particular origination. According to the perspective of this particular researcher power separation can never be one of the best segments of execution examination process. According to the assessment of this particular researcher, huge number of associations is there where junior workers have gotten a decent examination than the senior one. Then again, individuals who are having distinctive social foundations and mentalities have likewise got a decent examination because of their great execution progress consistently. In this way, social boundary, correspondence obstruction can never be the most huge segments for getting a decent examination for the representatives. Subsequent to assessing the perspective of probably the most famous researchers it very well may be inferred that social measurement has significant effect in actualizing human asset the board rehearses appropriately. Various prominent researchers have expressed that HR practices may create various outcomes in various social settings. Because of the correspondence obstruction those representatives are not adaptable enough in sharing their perspectives or challenges confronting wt the working environment. Ceylan (2013) opined that therefore human asset administrators can't speak with those people appropriately. In this sort of circumstance, the business association should execute a portion of the significant techniques and approaches dependent on which individuals having a place with di

Saturday, August 22, 2020

Adjectives and Word Order in Spanish

Descriptive words and Word Order in Spanish It is regularly said that descriptive words come after things in Spanish. Be that as it may, this isnt completely evident - a few kinds of descriptive words much of the time or consistently precede the things they alter, and some can be set either previously or after things. Regularly, the deciding element in a modifiers arrangement is its motivation in the sentence. Amateurs as a rule dont have a lot of trouble with the position of numbers, inconclusive descriptive (words like/each and algunos/a few) and modifiers of amount, (for example, mucho/much and pocos/few), which go before things in the two dialects. The primary trouble confronting amateurs is with elucidating descriptors. Understudies regularly discover that they are set after the thing (which they generally are), yet then they are shocked to discover when theyre perusing genuine Spanish outside their course books that descriptive words are frequently utilized before the things they change. Tip for tenderfoots: Most of the material in this exercise is more proper for middle of the road understudies than for apprentices. In the event that youre new to learning Spanish, it isnt significant now to remember the principles. What is imperative to recollect is that while clear descriptive words for the most part follow the things they change, in the event that one shows up before the thing in something composed or said by a local speaker its likely not a misstep, and there is presumably a motivation behind why the modifier is the place it is. The majority of the words we consider as descriptors are distinct modifiers, words that grant a nature or some likeness thereof to the thing. The vast majority of them can show up either previously or after a thing, and here is the general guideline for where: After the thing: If a descriptive word orders a thing, that is, in the event that it is utilized to recognize that specific individual or article from others that could be spoken to by a similar thing, it is set after the thing. Descriptive words of shading, nationality, and alliance, (for example, of religion or ideological group) normally fit in this class, as do numerous others. A grammarian may state in these cases that the descriptor confines the thing. Prior to the thing: If the primary motivation behind the descriptive word is to fortify the significance of the thing, to give enthusiastic impact on the thing, or to pass on energy about some sort for the thing, at that point the descriptor regularly is set before the thing. A grammarian may state these are modifiers utilized nonrestrictively. Another perspective on is that situation before the thing regularly demonstrates an emotional quality (one reliant on the perspective on the individual talking) as opposed to a goal (certifiable) one. Remember this is a general guideline in particular, and some of the time there is no detectable purpose behind a speakers decision of word request. However, you can see a portion of the normal contrasts in utilization in the accompanying models: la luz fluorescente (the bright light) - Fluorescente is a class or grouping of light, so it follows luz. un hombre mexicano (a Mexican man) - Mexicano serves to arrange un hombre, for this situation by nationality. La blanca nieve estaba por todas partes. (The white snow was all over the place.) - Blanca (white) fortifies the importance of nieve (day off) could likewise give an enthusiastic impact. Es ladrã ³n condenado. (He is a sentenced hoodlum.) - Condenado (indicted) recognizes the ladrã ³n (criminal) from others and is a goal quality.  ¡Condenada computadora! (Impacted PC!) - Condenada is utilized for passionate impact, making it insistently emotional. Thus, most obscene modifiers of criticism go before the things they portray. To perceive how word request could have any kind of effect, look at the accompanying two sentences: Me gusta tener un cã ©sped verde. (I like having a green garden.) Me gusta tener un verde cã ©sped. (I like having a green garden.) The distinction between these two sentences is inconspicuous and not promptly interpreted. Contingent upon the specific circumstance, the first may be interpreted as I like having a green grass (instead of an earthy colored one), while the second may be deciphered as I like having a green garden (rather than not having a yard) or I like having a wonderful grass. In the principal sentence, the arrangement of verde (green) after cã ©sped (grass) demonstrates an order. In the second sentence verde, by being set first, fortifies the significance of cã ©sped and demonstrates some tasteful appreciation. The impacts of word request demonstrate why a few descriptors are converted into English contrastingly relying upon their area. For instance, un amigo viejo generally is deciphered as a companion who is old, while un viejo amigo is typically interpreted as a long-lasting companion, showing some enthusiastic appreciation. Likewise, un hombre grande is generally deciphered as a major man, while un gran hombre is an extraordinary man, demonstrating an abstract quality instead of a goal one. (Grande, when it goes before a particular thing, is shorted to gran.) As you proceed with your examinations, you will go over about another dozen modifiers that are comparative. Last note: If a modifier is adjusted by a verb modifier, it follows the thing. Compro un coche muy caro. (I am purchasing an over the top expensive vehicle.)

Friday, August 21, 2020

The Best of Zora Neale Hurston Books, Essays, and Short Stories

The Best of Zora Neale Hurston Books, Essays, and Short Stories I first read Their Eyes Were Watching God in a high school English course and I’ve got to be honest: I did not like it one bit. For sure, Zora Neale Hurston’s book was lyrical and stunning, but as a 17-year-old, I was deeply disturbed by the realities facing her most famous character, Janie Crawford. Did love and self-discovery really have to come at such a cruel price? My teenage self thought it all a little too much and sadly, reading Hurston’s work so early had the exact opposite effect than what I imagine my English teachers had in mind; I never wanted to read Zora Neale Hurston books again. And yet, somehow, Hurston’s words kept coming back to me over the years, snatches of the book made real in my life. In fact, at some point, I had to admit that the vehemence of my dislike was probably tied to the vividness with which her characters and moments were rendered in the first place. So, a few years ago, I decided to give Zora a try once more. I went back to Their Eyes Were Watching God and then on to Every Tongue Got to Confess and found them not only to be gorgeously written, but deeply resonant, especially as a Black woman living in America. Who Was Zora Neale Hurston? Zora Neale Hurston was born in 1891 in Alabama and raised in Eatonville, Florida (the backdrop for so many of her stories and novels). She went on to became one of the foremost writers of the Harlem Renaissance. However, her work was not without controversy; many of her contemporaries hated the use of stylized Black vernacular in her stories and wanted her to cultivate a more elevated voice for her characters. Their arguments at the time spoke to racial uplift and assimilation. Hurston was bold and defiant, championing instead the idea that Black culture, Black language, and Black joy were enough on their own and didn’t need to be brushed off and made clean to be beautiful. That defiance, that brilliant self-love, is evident in every one of her pieces. Where To Start Reading Zora Neale Hurston I recently stumbled upon The Complete Stories, a collection of Hurston’s short stories and essays, many of which were published in magazines and newspapers throughout her life. For those of you who, like me, were a little scarred by your first encounter with Hurston, these short essays are a fantastic entry point and it’s evident from the very first story that you are reading the work of a master. She manages in a few pages to create the same arc of joy, tragedy, triumph, and discovery that she elicits in her more well-known novels (some of which are also excerpted in this book). Here are my top picks for best Zora Neale Hurston short stories and essays. John Redding Goes to Sea The first story of this thoughtfully assembled collection is actually the first story Hurston every published (in 1926) and it shines with her signature mix of beauty and longing. John Redding is a man yearning to escape the simple town and simple life he has been given. His perpetual fight against the superstitions and misgivings of his small town and stifling mother lead him to deep sadness and tragedy. And yet the whole story is breathlessly beautiful, down to the very last moment. Mother Catherine In 2018, Hurston’s Barracoon: The Story of the Last Black Cargo  was widely published for the first time since its completion in 1931. For many, this was the first introduction to her writing not just as a novelist, but as a dedicated and skilled anthropologist. Mother Catherine is a glimpse into Hurston as a researcher of Black culture and lived experience as she follows real-life religious guru Mother Catherine, a woman whose religious compound existed in the 9th ward of New Orleans in the late 1920s. On display are Hurston’s humility and careful rendering of even the strangest of practices. I left this short reading hungry to know more about Mother Catherine and Hurston’s encounters with her. The Gilded Six-Bits This story has been glowingly reviewed before, but it’s worth restating here that The Gilded Six-Bits shines brightly in a collection of gems. Something about the love story of Missie May and Joe Banks reminds me of Toni Morrison’s Sula, one of my favorite books. The reader is equally heartened by the couple’s passionate love, baffled by the act of betrayal, and cautiously hopeful about the future of not just their love, but other loves to follow. Again, in a few pages, Hurston gives you every range of emotion and does so in an achingly believable way. The Eatonville Anthology Tableaus and profiles of life in Eatonville, Florida, bring into focus Hurston’s love for and bemusement at the place, the people, and their quirks. It’s a very quick read that also gives you a little background on characters who march through the background and foreground of other stories in the collection. High John de Conquer Hurston spent a good portion of her life documenting the folklore of Black America and its mythological heroes, like the one that appears in this story. High John de Conquer is the living, breathing manifestation of both the hope and the untamed soul of enslaved Black people. He stalks the land, strengthening those in bondage with laughter and the revelation that they will ultimately triumph over their oppressors. He is the force lifting them up and seeding the ground for their ultimate freedom. Hurston writes “Night time was a joke, because daybreak was on the way,” and I can think of no better way to render the souls of Black folks in America, their intimate understanding that joy and sorrow are inextricably linked, and their creation of art and music that draws equally from the wells of both than that description and this story.

Monday, May 25, 2020

How to Manage and ID Yoshino Cherry

Yoshino Cherry grows quickly to 20 feet, has beautiful bark but is a relatively short-lived tree. It has upright to horizontal branching, making it ideal for planting along walks and over patios. The white to pink flowers blooming in early spring, before the leaves develop, can be damaged by late frosts or very windy conditions. The tree is glorious in flower and has been planted along with Kwanzan Cherry in Washington, D.C. and Macon, Georgia for their annual Cherry Blossom Festivals. Specifics Scientific name: Prunus x yedoensisPronunciation: PROO-nus x yed-oh-EN-sisCommon name: Yoshino CherryFamily: RosaceaeUSDA hardiness zones: 5B through 8AOrigin: not native to North AmericaUses: Bonsai; container or above-ground planter; near a deck or patio; trainable as a standard; specimen; residential street tree Cultivars ‘Akebona’(‘Daybreak’) - flowers softer pink; ‘Perpendens’ - irregularly pendulous branches; ‘Shidare Yoshino’ (‘Perpendens’) - irregularly pendulous branches Description Height: 35 to 45 feetSpread: 30 to 40 feetCrown uniformity: symmetrical canopy with a regular (or smooth) outline, and individuals have more or less identical crown formsCrown shape: round; vase shapeCrown density: moderateGrowth rate: mediumTexture: medium Trunk and Branches Trunk/bark/branches: bark is thin and easily damaged from mechanical impact; droop as the tree grows, and will require pruning for vehicular or pedestrian clearance beneath the canopy; showy trunk; should be grown with a single leader;Pruning requirement: requires pruning to develop strong structureBreakage: resistantCurrent year twig color: brownCurrent year twig thickness: thin Foliage Leaf arrangement: alternateLeaf type: simpleLeaf margin: double serrate; serrateLeaf shape: elliptic oval; oblong; ovateLeaf venation: banchidodrome; pinnateLeaf type and persistence: deciduousLeaf blade length: 2 to 4 inches Culture Light requirement: tree grows in full sunSoil tolerances: clay; loam; sand; acidic; occasionally wet; alkaline; well-drainedDrought tolerance: moderateAerosol salt tolerance: noneSoil salt tolerance: poor In Depth Best used as a specimen or near the deck or patio for shade, Yoshino cherry also works nicely along walks or near a water feature. Not a street or parking lot tree due to drought-sensitivity. Large specimens take on a weeping habit with delicate branchlets arranged on upright-spreading branches affixed to a short, stout trunk. A lovely addition to a sunny spot where a beautiful specimen is needed. Winter form, yellow fall color, and pretty bark make this a year-round favorite. Provide good drainage in an acidic soil for best growth. Crowns become one-sided unless they receive light from all around the plant, so locate in full sun. Select another tree to plant if soil is poorly drained but otherwise Yoshino cherry adapts to clay or loam. Roots should be kept moist and should not be subjected to prolonged drought.

Thursday, May 14, 2020

The Emergence of the Fast Fashion Business Model and...

The Emergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for Chinese Fabric Manufacturers Jennie Hope Peterson, Jimmy Chang, Yiu-Hing Wong, and Carl A. Lawrence Abstract This chapter explores and develops fast fashion in the current retailing industry and its impacts on how the Chinese textile manufacturing industry has adjusted to remain competitive. Fast fashion evolved at the turn of the twenty-ï ¬ rst century into a business approach characterized by fresh fashions, shorter life cycles, and faster production, placing signiï ¬ cant pressure for rapid delivery, quality products, and low prices for each segment of the supply chain in a highly competitive environment. Manufacturers must utilize dynamic†¦show more content†¦2006). This chapter will explore the development of dynamic capabilities of the woven cotton piecegood supply chain in China and Hong Kong in response to the emergence of the relatively new â€Å"fast fashion† retail business strategy and the consequent manufacturing adjustments along the supply chain which improved production output and reduced production costs for the Chinese factories. In addition, t he following text will overview a qualitative research study conducted by means of in-depth interviews with eight large Chinese textile factories to gain accurate data on the changes that are currently implemented to coincide with fast fashion’s model. The data may be beneï ¬ cial to buyers and suppliers in understanding difï ¬ culties faced by both producers and retailers in the fast fashion industry and may provide the possible changes China should make to further secure a competitive advantage in the global textile industry. Lastly, a model will be presented, which is useful to textile industry professionals for a better understanding of time management and costs associated with alternative production methods. Current research in fast fashion generally does not extend toward the manufacturing arm in China and to the reaction of the product suppliers; therefore, this work offers unique insight into the ways in which the T C C factories prioritise, manage, and innovate t o remain competitive. The Emergence of the FastShow MoreRelatedA Study on Customer Preference in Retail Store- Adani Store28361 Words   |  114 PagesGandhinagar have completed their grand project titled as â€Å"A STUDY OF CONSUMER PFERENCE IN GARMENT IN ADANI HYPERMARKET AT AHEMDABAD† in the year 2005-2006 in partial fulfillment of Gujarat University requirement for the award of degree of Master of business administration. Prof. S. Chinnam Reddy Prof. Siddarth Das Prof. Rajeshwari Jain Director Coordinator Grand Project Guide Date: __/__/2006 DECLARATION We hereby, declareRead MoreBranding in Clothing Industry22425 Words   |  90 Pages By Kwok Keung Tam 2007 A Dissertation presented in part consideration for the degree of â€Å"MSc International Business† Table of Content Page numbers Abstract i Acknowledgements ii Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing 1.2 Background information of China and the UK clothing markets 1.2.1 China clothing market 1.2.1.1 Chinese spending habits 1.2.1.2 Impediments to China’s clothing brand development 1.2.2 UK clothing market 1.2.2.1 BritishRead MoreRetail Management30153 Words   |  121 Pagesor individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. 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Wednesday, May 6, 2020

The Type Of Technology Necessary For Accurate Crime Analysis

In this essay, I will provide details for the type of technology necessary for accurate crime analysis. I will explain at least four methods of collecting, storing, and retrieving information needed for crime analysis. I will provide examples to support the importance of each method selected. In conclusion, I will detail the benefits of crime analysis to the community. Crime analysis is a tactic that police officers need in order to enhance their prevention, investigation, and apprehension skills (Foster, 2013). Crime analysis is a set of organized, diagnostic processes that furnish prompt, relevant information about crime patterns and trend correlations to assist police in criminal apprehension, crime prevention, evaluation of organizational procedures, and disorder reduction (Flash Card Machine, 2012). Crime mapping plays a key role in conducting modern crime analysis (Foster, 2013). The minimum type of technology required for accurate crime analysis is: a laptop or desktop computer with sufficient speed, enough hard disk storage to accommodate data and functions, and a high-quality printer that can handle color maps and workload (Foster, 2013). Each of the four methods serves as a valuable tool in collecting, storing, and retrieving information required for crime analysis: records management systems, incident reports, computer aided dispatch information, and relational databases (Foster, 2013). Computer-aided dispatch systems only maintain a very limitedShow MoreRelatedBiometrics Of The Criminal Justice System1385 Words   |  6 PagesBiometrics In The Criminal Justice System Ever heard the saying along the lines of â€Å"everyone is unique in their own way†? When it comes to biometric, that saying is very accurate due to the fact that uniqueness the basic premise of biometrics. 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Security aspect of these log files and their retrieval from an untrusted machine becomes a topic of vital importance in computer forensics investigation [2, 3]. Accurate retrieval of data from these log files for gathering information is another important aspect in computer forensics [4]. In this paper, we look at the research for securing the log files in unsafe environment. The paper further will further look intoRead MoreA Critical Step Ensuring Forensic Soundness And A Part Of The Examination1363 Words   |  6 Pagesforensic tools used to collect, analyze, and authenticate potential evidence from a crime scene should be current technology and appropriate for the crime scene (Gogolin, 2013). Therefore, forensic investigat ors should ask and require some preliminary information about the crime they will be investigating to ensure the necessary tools are brought to the scene. According to Nelson et al (2010), there are two types of tool kits to choose from: initial response and extensive response. A combination

Tuesday, May 5, 2020

Its A Twin Thing free essay sample

On occasion, I beg my mother to recount the autumn night seventeen years ago in October when her nine, seemingly endless months of anticipation were over, the day that she gave birth to my twin brother and me. â€Å"Your brother cried and whimpered until he was red in the face,† my mother says. â€Å"When he would not stop, the nurses placed him alongside of you in the crib, and he immediately calmed.† This memory is satisfying to clutch. Knowing that the relationship that has molded my individuality began moments after birth is gratifying. Despite the nine inches that my brother towers over me, many acknowledge our similar thick, brown hair, large noses, and olive complexions; however, when people compare our intelligence and abilities, I explain that we are both individuals, each unique, distinct, and capable of achieving our own greatness. There are so many moments that I recall from my childhood years that clearly define the relationship that I share with my brother. We will write a custom essay sample on Its A Twin Thing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I remember during the holiday seasons when my mother would package gifts and wrap them in seasonal wrapping paper. My brother and I, dressed in our thermal pajamas, would stealthily remove the empty wrapping paper tubes from the trash bin and engage in sword fights, using the taupe leather couches as our battleground. During the summertime, on endless, sweltering afternoons, the two of us would gather an assortment of colorful and vibrant sleeping bags and create a tent between the narrow walls of my bedroom where we would sleep for consecutive days. When we grew weary of the monotonous time spent at home, we would seat ourselves in my father’s 1991 ice blue Mercury Sable Station Wagon parked in the driveway. Kevin always acted as the chauffeur and inquired after my desired destination. Even now as maturing young adults, Kevin and I continue to produce everlasting memories. Whether we are singing along to Don McLean’s â€Å"American Pie† or celebrating another N ew York Rangers’ victory, our connection continues to evolve. Although our samurai stunts and spontaneous off-road journeys were simply a diversion from boredom, each activity contributes to my unique and eccentric personality. If not for the softball lessons at the dirt field down the road from our home, where my brother instructed and encouraged me to perform to the best of my ability, I would not be a starting second baseman. If we hadn’t persuaded our friends on the bus rides home from school that the two of us could communicate telepathically, it is unlikely that my friends would attempt to convince me that I am ready to be a stand up comedian on Comedy Central. I undoubtedly believe that if not for those quirky yet entertaining moments, I would not be the confident, determined, and affable person that I have developed into today. â€Å"Now, wherever I turn, you and your brother are together,† my mother concludes. â€Å"As a parent, it is sincerely satisfying to witness you helping each other whenever necessary, still find ing enjoyment in the little things like you did when you were younger, and most importantly, never neglecting who you truly are.†

Monday, April 6, 2020

Urban Sprawl and Public Health Article Summary

â€Å"Urban Sprawl and Public Health†, a journal article authored by Howard Frumkin in 2001 gives a detailed account of the physical and mental effects of urban expansion. The concept ‘urban sprawl’ refers to rapid development of urban areas against slow development of social amenities (Frumkin, 2001, p.3).Advertising We will write a custom essay sample on Urban Sprawl and Public Health Article Summary specifically for you for only $16.05 $11/page Learn More The author expounds that some of the distinct features that characterize urban sprawl include; increased economic opportunities, poor regional planning, and overreliance on automotive travel, which has a negative effect on physical health (Frumkin, 2001, p.1). Subsequently, abrupt extension of metropolitan areas leads to the emergence of social homogeneity that is undeniably detrimental to the health of city residents. Frumkin (2001, p.1) highlights that the effects of urban spraw l have been debated for long. However, little attention has been focused on health implications arising from this phenomenon. It is essential to note that, urban lounge affect people’s life both positively and negatively. Against this background, this essay provides a summative analysis of the impacts of urban sprawl on mental and physical health of urban residents. In-depth analysis of literature has shown urban sprawl have adverse physical effects among urban dwellers. From the article, it is evident that people are highly motivated to shift from rural to metropolitan areas, yet some essential natural resources are not available in city centres. For instance, in urban areas there are no trees and other aesthetic facilities such as open ground recreational amenities (Frumkin, 2001, p.3). Moreover, the author emphasizes that physical activities in the densely populated urban centres has become a notable challenge. Lack of recreation activities, which are known to alleviate st ress, affects both the physical and mental health of urban dwellers negatively.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, research conducted by psychologists indicates that people enjoy automotive commuting, yet it exposes them to mental stress, especially in the eventuality of heavy traffic jam. Moreover, excessive noise originating from traffic and industrial activities deprive urban dwellers a tranquil and calm atmosphere (Frumkin, 2001, p.3). Consequently, due to lack of soothing and restorative atmosphere most people suffer from headaches and other stress-related complications. It is reasonable to illuminate that a shift from suburbs to urban results to social isolation, loneliness and breakup of family ties, and this further leads to mental stress among city dwellers. Besides, Frumkin explicates that urban dwellers are susceptible to illnesses that are associated with larg e crowds. Poor urban zoning and influx of large crowds leads to scarcity of basic amenities. It is definite that when mental health of an individual is threatened, then the physical and emotional state of the body is affected too (Frumkin 2001, p.3). Studies have revealed that excessive commuting results to backaches and self-reported stress. Additionally, cardiovascular ailments have become a common phenomenon due to lack of exercise and stress. Since urban sprawl is characterized by heavy traffic, cases of accidents are rampant especially in situations where traffic safety is neglected (Frumkin, 2001, p.3). Another point of concern is that pollution results to respiratory ailments. Poor urban planning results to scarcity of basic facilities such as water utilized by the public and this can result to an outbreak of waterborne diseases.Advertising We will write a custom essay sample on Urban Sprawl and Public Health Article Summary specifically for you for only $16.05 $11/page Learn More There is a need to hypothesize that social separation especially among married people due to urban employment results to immorality which has adverse effects to one’s health (Frumkin, 2001, p.3). Consequently, sexual immorality in the urban centres increases the risk of sexually transmitted ailments, thus increasing mortality rate. Reference Frumkin, H 2001, ‘Urban Sprawl and Public health’, Public Health Reports, vol, 117, no.1, pp.1-3. This essay on Urban Sprawl and Public Health Article Summary was written and submitted by user Larissa Woods to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, March 8, 2020

Free Essays on Problems In Education And Society

According to "A Nation at Risk", the American education system has declined due to a "rising tide of mediocrity" in our schools. States such as New York have responded to the findings and recommendations of the report by implementing such strategies as the "Regents Action Plan" and the "New Compact for Learning". In the early 1980’s, President Regan ordered a national commission to study our education system. The findings of this commission were that, compared with other industrialized nations, our education system is grossly inadequate in meeting the standards of education that many other countries have developed. At one time, America was the world leader in technology, service, and industry, but overconfidence based on a historical belief in our superiority has caused our nation to fall behind the rapidly growing competitive market in the world with regard to education. The report in some respects is an unfair comparison of our education system, which does not have a national standard for goals, curriculum, or regulations, with other countries that do, but the findings nevertheless reflect the need for change. Our education system at this time is regulated by states which implement their own curriculum, set their own goals and have their own requirements for teacher preparation. Combined with this is the fact that we have lowered our expectations in these areas, thus we are not providing an equal or quality education to all students across the country. The commission findings generated recommendations to improve the content of education and raise the standards of student achievement, particularly in testing, increase the time spent on education and provide incentives to encourage more individuals to enter the field of education as well as improving teacher preparation. N.Y. State responded to these recommendations by first implementing the Regents Action... Free Essays on Problems In Education And Society Free Essays on Problems In Education And Society According to "A Nation at Risk", the American education system has declined due to a "rising tide of mediocrity" in our schools. States such as New York have responded to the findings and recommendations of the report by implementing such strategies as the "Regents Action Plan" and the "New Compact for Learning". In the early 1980’s, President Regan ordered a national commission to study our education system. The findings of this commission were that, compared with other industrialized nations, our education system is grossly inadequate in meeting the standards of education that many other countries have developed. At one time, America was the world leader in technology, service, and industry, but overconfidence based on a historical belief in our superiority has caused our nation to fall behind the rapidly growing competitive market in the world with regard to education. The report in some respects is an unfair comparison of our education system, which does not have a national standard for goals, curriculum, or regulations, with other countries that do, but the findings nevertheless reflect the need for change. Our education system at this time is regulated by states which implement their own curriculum, set their own goals and have their own requirements for teacher preparation. Combined with this is the fact that we have lowered our expectations in these areas, thus we are not providing an equal or quality education to all students across the country. The commission findings generated recommendations to improve the content of education and raise the standards of student achievement, particularly in testing, increase the time spent on education and provide incentives to encourage more individuals to enter the field of education as well as improving teacher preparation. N.Y. State responded to these recommendations by first implementing the Regents Action...

Friday, February 21, 2020

Employment Relations in UK Essay Example | Topics and Well Written Essays - 2500 words

Employment Relations in UK - Essay Example Employment relations in U.K, were a victim of improper communication between the stake holders and the stake holders pursuing their own interests rather than the common industry interests. As a result the scene was chaotic and conflicts rose between the Union strongholds, managements of various organizations and the Government. It is almost impossible to single out any part to blame but collectively employment relations suffered greatly, as a result economic growth took the back seat and new employable areas almost vanished. When situation looked grim and almost impossible to repair dramatic changes took place. Europe, which has adapted well to the call for change in Human relations has acted like a catalyst in the change movement that took place in U.K. Surprisingly, stake holders in Employment relations in U.K, responded positively to the call for change and mended their ways. Situation bettered and employment relations are definitely looking clear and focused to let changes take place. What brought such a sudden change in their attitude is proper dialogue and a establishment of a transparent communication among the stake holders. It is not that there is no communication system previously, They have learnt what are the communication barriers which are hampering the process and they have successfully removed them. Change Management- the order of the day: The concept - employment relations bring out the participation of stake holders in building healthy and prospective relationships. This academic essay focuses on identifying the stake holders, their responsibilities, roles they have played and the type of transition that has taken place in U.K. In the present day industry to change is the norm of the day. Any organization which has remained static and resisted changes has been phased out. Human Relations Management over the last decade has learnt how to adapt to changing situations and guide the organization towards achievement of its objectives by innovating and changing. The changes are not without their due share of problems. U.K in the past was haunted by colonialism and a high degree of collective bargaining among the workers. Trade Unions and Labor Unions ruled the roost for most of the period and actually crippled the economy and productivity. However the situation took a turnaround and seems a much brighter scene than the past. What caused this turnaround is the never say die spirit of the Brits and the positive influence of the European market as a whole on U.K. Stakeholders in employment relations: Employment Relations is "Maintaining all possible contacts with the participatory involvement of public, the corporate, the Government and the Unions and generate value for the organization". (Public & Industrial Relations, P.34, 35, 2005, V.K.Gupta). I have observed the participation of the all the above said stake holders and the respective roles played by them in the problem phase and the solution phase. Some of the stakeholders are: i. The Management of various organizations. ii. Respective Employees and their individual actions. iii. The role played by Trade Unions & Employee Welfare Organizations. iv. Policies laid by the Government and

Wednesday, February 5, 2020

Effects of Bullshit on Society Essay Example | Topics and Well Written Essays - 500 words

Effects of Bullshit on Society - Essay Example the act of an individual (the bullshitter) presenting ideas loosely as true, whereas he/she does not know or care if they are true or not, instead seeking only to impress. In this respect, bullshit is more dangerous than an outright lie. Frankfurt further states that bullshit may involve the falsification of the self by misrepresenting one’s attitudes, thoughts, and/or feelings. Frankfurt, in this respect suggests that bullshit does not necessarily feature the falsification of facts. Bullshit is entirely disconnected from the truth in a manner that lying is not. Frankfurt (55) states that it is difficult for an individual to lie unless he or she knows the truth. On the other hand, generating bullshit does not demand so much conviction. An individual who is lying, therefore, responds to the truth and in that context respects the lie. When a sincere person speaks, he or she exactly knows that whatever he/she is saying is the truth. The liar on the other hand appreciates that his /she is telling lies. In the context of bullshit, the individual neither speaks the truth nor lies (Frankfurt 55). Bullshit is a very big threat to the growth of the society as the bullshitter cares about nothing and acts carelessly says things anyhow. Bullshit also pulls the society down as nothing good will come out of the words and acts that are uttered and sown carelessly. To a great level, bullshit hinders and demoralizes respect for the truth, and therefore fosters the fear of truth. It makes people believe in and support what is presented as wrong while in the actual sense is right much like it makes people reject whatever may, in fact, be right. The present political scenario is full of bullshit because the politicians make statements that are not based on any truth. Politicians tell a lot of bullshit even as they are famous for opposing rational arguments through stupid means such as logical fallacy, misrepresentation, repetition, and lying. A good example of bullshit in

Tuesday, January 28, 2020

Comparison of Saudi Arabia and Europe Human Trafficking

Comparison of Saudi Arabia and Europe Human Trafficking International Human Trafficking Introduction Human trafficking is an egregious example of how globalization can facilitate and grow international crime rings for purposes of economic gains. The United Nations Office on Drugs and Crime (UNODC) defines human trafficking as the acquisition of people by improper means, such as force, deception, or fraud with a primary goal of exploiting them (United Nations Office on Drugs and Crime, 2009). With the emergence of globalization, the world has opened up and people are more integrated. As a result, movement across the international borders in Europe and Saudi Arabia has been facilitated by the open trade policies adopted. Also, the rise of industrialization and emergence of multinational corporations in both Saudi Arabia and some of the developed European countries are some of the factors of globalization that have necessitated the need for cheap labor as industrial competition intensified globally. Therefore, it is important to create a comparison of the primary factors that facilitat e international human trafficking in Saudi Arabia and Europe to understand the influence that globalization has on the issue. Research Question The following research paper will focus on the key question: Does human trafficking have the same characteristics in Saudi Arabia, as it does in Europe? In responding to this research question, the study will focus on various aspects of culture, socioeconomic conditions, politics, and institutional differences between Saudi Arabia and European countries, and how they contribute to international human trafficking. Hypothesis The research will be directed towards the following hypothesis: Globalization has led to a set of differences in economic, cultural, technological and political factors in Saudi Arabia and Europe. Consequently, these factors define the individual characteristics of human trafficking in each region. Importance of the Research Question The research question is a core concept in unearthing various economic, social, cultural, and individual factors that motivates human trafficking, which is currently a global issue both in the developing and industrialized countries in Saudi Arabia and Europe. By understanding the existing differences in various aspects of human trafficking in Saudi Arabia and Europe, the study will provide a general blueprint on how globalization has contributed to increased cases of human trafficking worldwide. The research question will guide on global policies that should be enacted in order to deal with the problem of human trafficking, which is already a global threat. Human trafficking is a multifaceted issue, which makes it difficult to alleviate completely. First of all, international human trafficking is the most common form of human trade whereby victims are moved across the borders to other countries. Differences in policies, border regulation legislation, socio-economical issues, and cultures among countries make coordination of efforts to combat the crime futile. Therefore, the research question will enhance our understanding in terms of policies and legislation in Saudi Arabia and European countries, how these policies either prevent or facilitate human trafficking, and what needs to be done about such policies to curb the criminal activity. Also, the research question outlines the factors that motivate human trafficking in Saudi Arabia and whether the same factors contribute to human trafficking in Europe. Generally, it is known that different regions have specific needs for the victims of human trafficking. For instance, victims of human trafficking in Saudi Arabia are mainly required for sexual exploitation and forced labor. On the other hand, in Europe, human trafficking mainly revolves around the acquisition of people for purposes of forced labor, servitude and slavery and sexual exploitation in equal measures. These differences also complicate global efforts on ending human trade. Therefore, the research question will provide a roadmap to establish the underlying factors in the Saudi Arabia and Europe which dictate the specific reasons for the acquisition of victims of human trafficking. Consequently, it is possible to develop an integrated approach to address this multifaceted issue. Lastly, this research question is a key influence on policies that will guide consensus building among countries in order to address the growing problem of international human trafficking. Currently, the world is dynamic in various ways and, therefore, issues affecting one country are likely to impact on others. This has primarily been a factor of globalization. Through globalization, business relationships, as well as individual interaction, have increased. Consequently, international crimes such as human trade have, also been facilitated by this integration. With the neoliberalism and emergence of globalization, nations are in a rush to build their individual economies and at the same time disregard policies that influence international relations. Being an international problem with universal threats to human security, human trafficking has negative effects on international relations. It undermines individual and state security because it violates all the elements of human security as a result of coercion and exploitation. These elements include environmental, personal, economic, political, health, community, and food. Therefore, the research question is holistic and will facilitate understanding of international human trafficking from political, economic, cultural, and humanitarian dimensions on the lens of globalization. Review of Literature In his study, Rahman (2011) defines human trafficking as the movement of victims usually women and children across borders either legally or illegally. In addition, the victims can either be documented or without any documents, usually heading to unknown destination unaware of the consequences thereof (Rahman, 2011, p. 54). Current forms of human trafficking in both Saudi Arabia and Europe are more subtle compared to several decades ago. In most cases, victims are usually lured by better opportunities, such as jobs. This is the modern day slavery. According to Rahman (2011), human trafficking is a global phenomenon that can be inextricably linked to the current move of globalization in the sex industries that mainly involve women and children. There are differences in demand for victims of sex trade between Europe and Saudi Arabia. While sex trade is linked with human child trafficking in Saudi, Arabia, sex trafficking in Europe usually involve more adults than children. Globalization and the subsequent free international border movement has facilitated international human trafficking (Liu, 2010). The process has made border crossing especially in European countries very easy. In both Saudi Arabia and Europe, the existing supply-and-demand relationship as a result of globalization has led to establishment of criminal networks which facilitate illegal border crossing as countries enact restrictive immigration policies (Liu, 2010). Subsequently, this has also increased the risks and vulnerabilities of unauthorized immigrants already in the countries to all forms of exploitation (Liu, 2010). Also, Liu (2010) suggests that limitation of immigration through restrictive policies also perpetuate inequality at the global level. Free movement of capital has been enabled by economic globalization. However, states have been using the migration policies as nation-state level gatekeeping instruments by allowing multinational corporation to relocate to low-cost ar eas (Liu, 2010). Saudi Arabia is among the Middle Eastern countries alongside United Arab Emirates, Kuwait, Cambodia, Venezuela among others that are designated as Tier 2 by the United States Department of States in relation to human trafficking. According to this classification, Tier 2 countries have governments that do not comply with the minimum standards to eradicate human trafficking (Trafficking in Persons Report, 2016). Increased cases of human trafficking in Saudi Arabia are motivated by various factors of globalization such as easier movement of people into the country according to this report. Currently, Saudi Arabia is a major destination for people from East Africa and South East Asia who either move to the country voluntarily or trafficked for purposes of labor exploitation, or other criminal activities such as forced begging (Trafficking in Persons Report, 2016). In Saudi Arabia, although globalization is a primary factor for the current trends in human trafficking, the political situat ion in the country is also a factor that has contributed to increasing cases of human trafficking. According to the United States Department of States 2016 Trafficking in Persons Report, the government of Saudi Arabia is yet to fully meet the minimum standards for the elimination of trafficking (Trafficking in Persons Report, 2016). Despite the high number of immigrants in Saudi Arabia who come as domestic servants as well as other forms of exploitation, the government is yet to increase anti-trafficking efforts (Trafficking in Persons Report, 2016). Therefore, human trafficking in Saudi Arabia is both a factor of globalization and weak government policies, as per the U.S Department of States 2016 report (Trafficking in Persons Report, 2016). ÂÂ   Globalization has also resulted to economic competition whereby increasing product prices increases the demand for cheap labor as a means of cost reduction. Also, inequalities in economic growth among European countries and Saudi Arabia have resulted to industrialization of some countries while others are underdeveloped (Rahman, 2011). Saudi Arabia is among the Middle East countries that are endowed with resources such as oil and therefore their economy is doing well. On the other hand, the source countries in East Africa where the victims of human trafficking come are usually characterized by poor economic development and high population growth rate. Consequently, commodification of human life has resulted as human traffickers view humans as exploitable resources that are readily available (Liu, 2010). In his study, Liu (2010) asserts that although human trafficking generally has a long history, the criminal network in the human trade has extended to an unprecedented scale as a result of the widening inequality at the global level. With globalization and the rise of neoliberalism, inequalities among countries have encouraged millions of disadvantaged people to migrate (Liu, 2010, p. 2). Liu (2010) further suggests that although poverty and poor working conditions are the historically known causes of irregular migration, the phenomenon is not purely supply-driven both Saudi Arabia and Europe. As an industrialized economy, Saudi Arabia is on the edge of global economic competition. Therefore, most of the sectors of the economy are under intense pressure to minimize their costs and at the same time capitalize on cheap and flexible labor. This form of labor is readily found from migrants whether they moved in the country legally or illegally (Liu, 2010). This is also the driving force behind human trafficking in Saudi Arabia andÂÂ   Europe whereby industrialization, as well as the emergence of multinational corporations, demand cheap and readily ava ilable labor (United Nations Office on Drugs and Crime, 2009). Gilbertson (2015) views the phenomenon of expanding human trafficking as an outcome of the industrial changes through the era of globalization. As a result of globalization, the sex industry which initially occupied a marginal position has now taken the central position in the global economy. The industry has grown tremendously in Saudi Arabia and Europe as a result of the huge profit margins, the extensive market demand and the organizational mechanism that is keen on exploiting the demand (Gilbertson, 2015, p. 9). Developing nations in Europe which were initially under the Soviet Union, such as Ukraine and the Baltic states, were left adrift after the Cold War (Gilbertson, 2015, p. 16). Subsequently, organized crime took center stage. This era was also characterized by technological development which promoted cross-border trade, migration covering up and investment opportunities. According to Gilbertson (2015), globalization has affected all aspects of life such as culture, politic al systems, economic systems among others in Europe. Human trafficking is among the transnational organized crimes that have expanded as a result of globalization. According to Gilbertson, (2015) growth of transnational organized crimes especially in Europe has been fostered by various factors of globalization such as enhanced flow of goods, capital and services, global tourism, increase in human migration and increase in outsourcing manufacturing. Gilbertson (2015) also shows a correlation between the international human trafficking as a transnational organized crime that has been promoted by the law enforcements and individual governments in both Europe andÂÂ   Saudi Arabia. For a long time, governments have been focusing on criminal groups instead of criminal markets. The existing market demand for victims of human trafficking promotes the human trade despite efforts to eliminate the criminal networks. In her research, Gilbertson (2015) focuses on three key global drivers of trafficking for sex exploitation. They include war, economic instability, and technological advancements. In all recent wars surrounding the recent age of globalization, sex trafficking has been reported, hence, creating a dangerous environment for women and children living in war-torn areas in Europe. Also, the increased mobility of the people and instability in such zones further provide a perfect environment for human trafficking for sexual exploitation (Gilbertson, 2015, p. 22). This is the case in war-torn European countries. In addition, economic instability promotes the emergence of criminal activities and promotes migration. Globalization and technological revolution has promoted human trafficking in many ways. Gilbertson (2015) also links the expansive human trafficking criminal network in Europe and Saudi Arabia to globalization, which influences technological revolution in term of communication and marketing. Communication and information sharing through cell phones have promoted human trafficking especially for purposes of sexual exploitation (Gilbertson, 2015, p. 27). Also, the Internet has led to an enormous boom in the child pornography industry with latest forms of human trafficking for sexual exploitation taking place online through chat rooms. In Holland and other surrounding Nordic countries, pornography is legal, and this has promoted cases of child trafficking for purposes of sexual exploitation (Gilbertson, 2015, p. 28). In addition, globalization has also facilitated advancements in transportation technology both in Europe and Saudi Arabia. The subtle forms of slavery promoted by human trafficking occur when in the process of searching for economic opportunities, migrants are coerced into work unwillingly (Liu, 2010, p. 2). Liu asserts that international human trafficking is not only an international crime but a process of globalization itself especially in technological perspective. Although globalization has contributed to important gains especially in the areas of trade, communication and transport in Europe, it has also opened up new avenues for human traffickers who are able to easily conduct the criminal activities (Liu, 2010). In his study, Brewer (2010) acknowledges the research question by linking the process of globalization as an integral part of growing cases of international human trafficking. In this study, Brewer (2010) asserts that in the wake of globalization, interplay of economic, social and political factors in different parts of the world have resulted to what he terms as global apartheid which has given rise to a new fourth world which is a population comprising of the incarcerated, homeless, impoverished and other socially excluded people (Brewer, 2010, p. 47). This is the group of people who provide most of the victims of human trafficking. The comparative advantage in goods and cheap labor in the third world countries has contributed towards objectifying and exploiting humans for economic ends (Brewer, 2010, p. 48). Based on the suggestions provided by other scholars in answering the research question, I will consider evaluating the existing connection between the process of globalization and international human trafficking. I will focus on providing evidence why human trafficking is not an outcome of globalization but rather a part of it. This implies that even though different states have the option to enact policies and legislation that can minimize cases of human trafficking, there are aspects of globalization that cannot be adjusted. First, I would focus on showing the evidence on how globalization has promoted stiff economic, technological, social, and political competition in both developing and industrialized countries. A primary outcome of this competition is increased inequality between nations. As the industrialized countries continue to develop, the disadvantaged countries are forced to bear the repercussions of this economic competition in terms of slower economic growth, high rate of unemployment, low literacy levels and rapidly growing population. Consequently, I will provide a critical analysis on how these factors provide the right environment which facilitates human trafficking as excessive population makes humans exploitable resources. Also, in answering the research question, I will critically evaluate how political factors such as weak government, corruption and the rise of highly developed organized crimes have led to an increase in cases of human trafficking, especially in the Saudi Arabia. The international community has not yet come into aid of governments with a weak economic infrastructure that can aid in combating this global crime. I will also provide an input on reasons why the weak governments are unable to handle the problem of human trafficking suh as insufficiency of resources, manpower, and technology that is critical in decreasing human trafficking cases in their respective areas of jurisdiction. Also, I wil provide evidence on how human trade has proliferated in European countries where the governments are unable to maintain economic and political stability. Lack of an effective international oversite body to monitor the policies used by individual countries to combat human trafficking also contri butes towards the proliferation of the vice in countries with a weak political system. I will also be critical on Weak relations in the international community and this has also contributed towards the spread of the criminal network dealing in human trade in Europe and Saudi Arabia. Failure by countries and international organizations to effectively monitor and address the problem of human trafficking in individual countries has subsequently reinforced it. In my analysis on the factors in globalization that have contributed to the high rate of human trafficking in Saudi Arabia and Europe, I will also focus on the weak relations in the international community and how they have also contributed towards the spread of the trade as well as how failure by countries and international organizations to effectively monitor and address the problem of human trafficking in individual countries has subsequently reinforced it. With the world moving towards exceeding its capacity, human beings are becoming the most abundant and exploitable resources. Therefore, when answering the research question, I will provide evidence on how countries with a lower Gross National Product (GNP) are more prone to cases of human trafficking in comparison to countries with a high GNP. Also, the answer to the research question will focus on the economic factors in globalization such as increased demand for cheap labor and subsequent influence on international human trafficking . In addition, I will concentrate on issues such as how globalization has destroyed the barriers between countries hence paving the way for illegal inter-border immigration. Increased amount of consumerism in developed countries lead to a subsequent increase in demand for cheap and exploitable labor. Part II Research Methods In order to carry out the research that will help in answering the research question, I will employ various methods of data collection, data analytical tools and assumed data analysis. Primarily, this section of the research will describe the rationale for the application of the specific procedures and techniques in data collection and analysis for the study. This will be a crucial part of the study that will enable the reader to critically evaluate the overall validity and reliability of the study. Data collection and analysis tools that will be chosen for this study are critical because they will automatically affect the findings and by extension, how the findings will be interpreted. The methods that will be chosen for collection and analysis of the data should be appropriate for fulfilling the overall aim of this study in order to come up with informed rationale on the existing relationship between globalization and aspects of international human trafficking in Europe and Saudi A rabia. Therefore, a large enough sample size will be important for this study to generalize and make informed recommendations based on the findings of the study. In this study, aspects of both qualitative and quantitative research will be applied. Study Participants When choosing the participants for this study, it is important to consider the respondents who will provide the best information for this study. Therefore, it is important to think carefully around all the issues surrounding the research question and gain access to the most effective respondents. Secondly, it is important to consider the number of participants who will take part in the study and how they will be selected. The key participants for this study will include government sources who will provide information on policies in place to address human trafficking in Europe and Saudi Arabia. This is because government policies are major drivers of globalization and subsequently, human trafficking. Another group of participants for this study will be identified victims of human trafficking. As study participants, victims of human trafficking are credible sources of vital information regarding the trade such as the methods used by the traffickers to acquire the victims and how they a re facilitated in entering through borders. Information acquired from this group of participants will facilitate the research in terms of creating constructs between border policies in Europe and Saudi Arabia and international human trafficking. Identified victims of human trafficking can be accessed through various recovery centers and focused groups. Another group of study participants who can help in answering the research question include voluntary convicted participants in the human trade who will provide information on various factors of globalization that determine demands for victims of human trade as well as how the cartels are connected in Saudi Arabia and Europe. This group of participants will also provide vital information on how border culture, weak institutions among other factors facilitate the business of human trafficking.ÂÂ   There is no age limit for the study participants because the victims of human trade includes all genders, age groups, race, religion an d socio-economic classes. Data Collection The following research will employ various data collection strategies in order to critically analyze the issues surrounding globalization and how they have contributed toward human trafficking internationally. Both the primary and the secondary data sources will be employed in order to provide a form of analysis on the changing trends in international human trafficking so that the impact of globalization on the vice can be scrutinized. Therefore, the various tools for data collection will be considered in this study. The methods of data collection will depend on their suitability to the target groups and the various issues that require assessment. Also, the tools chosen to collect data will depend on their efficiency in identifying issues such as the outputs and the outcomes of the process. The ability of the instruments of measure to provide similar answers to the same question when administered differently is also a key determinant of the tools to be used in data collection. Variou s data collection tools have their advantages and disadvantages and, therefore, suitability for the study should be the main point of consideration. Data Collection Tools Various methods of data collection critical for the subject include primary data sources from victims of human trafficking. This can be obtained from series of interview, focus groups and case studies in order to obtain first-hand insights into human trade and the similarities in the victims of human trafficking such as countries of origin, economic status and the circumstances surrounding their trafficking. Both qualitative and quantitative data can be collected in relation to globalization and international human trafficking to provide a relationship in between that can guide future approach to the issue. Quantitative data Quantitative data is a useful tool in this research for the informed measure of quantities. This can include statistical data such as numbers of victims of human trafficking etc. Census reports. Census reports are key to globalization and human trafficking studies because it will provide data about every unit in a group of the population. For instance, census reports from various countries can show that age variations among the citizens and also monitor movements of different groups of people both locally and internationally. In addition, through census reports, it is possible to examine the current economic conditions in a given country and how these conditions influence migration of the people. Administrative data. Various international organizations such as UNICEF, ILO, UNODC collect information on a day-to-day basis on operations and economic trends in various countries. The statistics obtained from these organizations annual reports is usually in real time and can be used as an indicator of the conditions on the ground. Administrative data will be useful in this research because it will shows various economic policies operating in different countries influence trade, the emergence of new industries and border movements. This form of data will also provideÂÂ   insights on changing trends on international human trafficking such as the destinations, reasons for the trafficking as well as data on the most preferred victims for the trade. An example is the 2014 Global Report on Trafficking in Persons by the United Nations Office on Drugs and Crime which shows a changing trend in human trafficking whereby girls are more preferred than boys as aÂÂ   result of growing demands in the sex trade. This report also shows the main reasons behind human trafficking in various parts of the world. In Africa and the Saudi Arabi, sexual exploitation and forced labor are the main drivers behind human trafficking. However, in other parts such as East Asia and Americas, forced labor is the primary reason behind the high cases of human trafficking. Tracer studies. Tracer studies will be an important tool for data collection in this research because they will include a combination of regular surveys which are used as the core tool. The regular surveys will be combined with an in-depth discussion with samples of the surveys as well as interviewing key informants about the human trade. Key informants can be voluntary informants who can be either victim of the trafficking or traffickers themselves. Government sources can also be used to provide key information especially on the interplay between the economic policies put in place and how they promote globalization as well as other outcomes of globalization such as human trafficking. Qualitative data. Qualitative data is critical to this study because it will provide information on the qualities which are not measurable. This includes reasons why a particular group of people is preferred as victims of human trafficking in particular parts of the world as well aa the factors that facilitate human trafficking in various parts of the world. Interviews. Interviewing is an essential data collection tool for this study. Interviews can be done on the identified victims of human trafficking because they will assist in providing first-hand information about the nature of the trade. Essentially, human trafficking is a very discreet trade and much is not known about it. Therefore, by linking the information obtained through interviews, it wil be possible to link various aspects of the trade to the prevailing economic conditions and globalization in general. Case studies.Case studies will be extensively used qualitative data collection tools in this research because they will provide a critical analysis of the issue of human trafficking base on specific cases. In this research, case studies involving a particular individual in the trade or country where human trafficking is rampant can provide general insights on the nature of the trade in other parts of the world and how globalization has contributed to changes in the nature of the trade. Besides, case studies also enable movement tracking whereby the identified victims can provide critical information such as the transport methods used by human traffickers, destination, and communication. Case studies also facilitate the process of identifying various agencies that take part in human trafficking. Literature review for secondary data. Literature materials can also provide credible information on nature on the nature of human trafficking as a result of globalization and also providing a comparison with the earlier forms of human trafficking before globalization. This method of data collection heavily relies on the opinions of the researcher as per their area of study. Through a systematic review of literate, it is possible to identify gaps in research that have not been addressed in relation to globalization as a contributing factor to human trafficking. Various research articles employ different methods of data collection. Therefore, it is also possible to compare the various methods of data collection used and identify the most accurate in terms of the findings. Assumed Data Analysis Data analytics refer to various methods of examining raw data in order to draw informed conclusions in relation to the available information. In this study, various tool for data analysis will be used to summarize the information obtained during data collection in order to illustrate various measures that directly or indirectly link international human trafficking to globalization. Data Analysis Planning During data analysis, it is important to edit the research questions and the alternative hypothesis. The data analysis plan will specify the various statistics that need to be analyzed as per the research question and the assumptions of the statistics. Also, the data analysis plan will provide an appropriate justification as to why the statistics chosen are appropriate. Besides, it is important to justify the sample size and if possible references are made. This is

Monday, January 20, 2020

Exercise Addiction Essay -- Exercise Dependence

Exercise is often thought of in a positive light. It is common belief in today’s society that a healthy diet and a regular exercise routine will lead to a long, healthy life. And in the simplest sense of the word, it will. It has been a tried and true method to control and lose weight, lift a person’s mood, boost energy, combat a variety of health conditions and diseases, promote better sleep patterns, and even increase libido. (Mayo Clinic, July 23, 2011). So with all of these being possible and probable benefits of working out, why would it possibly be anything other than good? Certainly, something with so many benefits can’t be a bad thing? However, we may overlook the fact that it is like any good thing; in excess it can become dangerous very quickly. In society, there are increasingly more athletes that are pushing themselves so hard to the point they are making themselves sick. Whatever happened to exercising for simple joy, or competing becau se of a love for sport? The motivations behind an individual’s exercise habits are directly related to whether they develop an addiction. There is even a term for this over exercising phenomenon: Exercise Addiction, or Exercise Dependence. Exercise dependence is a craving that a person would experience, manifesting itself in the form of compulsiveness in relation to exercise behaviour. It can show in physiological symptoms, such as withdrawal, or psychological signs like anxiety and depression. (Hausenblaus, Downs. 2000). Some of these psychological symptoms can be observed in anyone who is competitive and/or elite in their chosen sport, but it may not necessarily mean that they are â€Å"addicted†. It is not nearly as likely to see such behaviours in moderate exe... ...iate control that they are more at risk for addiction. Research still needs to clarify many facets of this affliction, so that the general public can access and be educated on the topic. If this is achieved, the incidence of exercise addiction should decrease, and eventually become just a shadow of its current state. Works Cited http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1751359/ http://drugabuse.gov/scienceofaddiction/brain.html http://www.msnbc.msn.com/id/32573781/ns/health-fitness/t/runners-high-can-turn-real-addiction/#.Ttg0LPLTpMY http://www.anorexiaathletica.com/ Carroll, D., S. Rodgers, I. Cockerill, and D. Bamber. "Diagnostic Criteria for Exercise Dependence in Women." National Centre for Biotechnology Information. British Journal of Sports Medicine, Oct. 2003. Web. 4 Dec. 2011. .

Saturday, January 11, 2020

Innovation in Cosmetic Industry

ABSTRACT : Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, various topics of consideration have been identified and studied. Consumer response to innovation, Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding; techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input. Innovation is the core business competency of the 21st century. In order to not only compete and grow but to survive in a global economy, businesses must innovate. To date innovation has been approached in a piecemeal fashion often linked solely to the New Product Development (NPD) process. There has been a remarkable increase in R&D investment by industries at global level over a number of years. The area of R&D in industry with the highest rate of growth over the past six years has been in directed basic research. Innovation and the effective management of technology have become a top priority for nations as well as companies, to stimulate economic development and strengthen their competitiveness. Allocation of R&D for the development of new businesses is seen as a key growth strategy by firms in most parts of the world. New products are engines to growth and prosperity for all companies in the manufacturing sector or the service sector. In this article, an attempt has been made to explore the drivers of new product performance, with a particular focus on cosmetic industry. P&G is considered to be one of the companies dealing with cosmetics with the best innovation strategies, and hence it has been taken as an example for the study. The Innovation Diamond is introduced by P&G as an integrative and guiding framework to help management focus on what’s important to success: innovation strategy, a solid idea-to-launch process, portfolio management and the right climate and leadership. (Keywords : Innovation, R&D, Cosmetic industry, P&G, success, Product Development. ) INTRODUCTION : Innovation, the process of bringing new products and services to market, is one of the most important issues in business research today. Innovation is responsible for raising the quality and lowering the prices of products and services that have dramatically improved consumers’ lives. By finding new solutions to problems, innovation destroys existing markets, transforms old ones, or creates new ones. It can bring down giant incumbents while propelling small outsiders into dominant positions. Without innovation, incumbents slowly lose both sales and profitability as competitors innovate past them. Innovation provides an important basis by which world economies compete in the global marketplace. Innovation is a broad topic, and a variety of disciplines address various aspects of innovation, including marketing, quality management, operations management, technology management, organizational behaviour, product development, strategic management, and economics. Research on innovation has proceeded in many academic fields with incomplete links across those fields. For example, research on market pioneering typically does not connect with that on diffusion of innovations or the creative design of new products. Overall, marketing is well positioned to participate in the understanding and management of innovation within firms and markets, because a primary goal of innovation is to develop new or modified products for enhanced profitability. A necessary component of profitability is revenue, and revenue depends on satisfying customer needs better (or more efficiently) than competitors can satisfy those needs. Research in marketing is intrinsically customer and competitor focused, and thus well situated to study how a firm might better guide innovation to meet its profitability goals successfully. To encourage and facilitate further research on innovation in marketing, we seek to collect, explore, and evaluate research on innovation. Key goals of this paper will be to provide a structure for thinking about innovation across the fields, highlight important streams of research on innovation, suggest interrelationships, and provide taxonomy of related topics. Successful innovation rests on first understanding customer needs and then developing products that meet those needs. Our review of the literature, therefore, starts with our understanding of customers and their response to and acceptance of innovation. Because we are interested in how firms profit from innovation, the article will then review organizational issues associated with successfully innovating and with how organizations adopt innovations. Customer understanding and the organizational context are underpinnings to innovating successfully. They must be in place before proceeding. Then the flow of innovation will be discussed. SUCCESS FACTORS IN AN ORGANISATION: Success factors for an organisation predominantly identified in the research papers are : †¢ Product innovation †¢ R&D investment †¢ Leadership commitment, Clear understanding of the company’s capabilities, †¢ Strong connection to the customer and a deep understanding of major customer problems, †¢ Willingness to take big but well-understood risks. PRODUCT DEVELOPMENT : Once consumer needs are understood and organizations for innovating and strategies are in place, then begins the execution part of innovation—moving from having a strategy to conceiving a concept to delivering against that strategy, to designing the final product and its manufacturing process, to finally having a (hopefully successful) commercial product. This section examines research that has sought to improve this process of product development (PD), which is predominantly prescriptive in nature. We begin with a brief review of product development processes, then will discuss about the research applicable to each of various stages of product development. PRODUCT DEVELOPMENT PROCESSES : The emerging view in industry is of product development as an end-to-end process that draws on marketing, engineering, manufacturing, and organizational development. The core of this process is the product development funnel of opportunity identification, design and engineering, testing, and launch. Previous researches recognizes that, for a single successful product launch, failures will be many, although some may be recycled, reworked, and improved to become successful products. Even when a product has been in the marketplace, innovation continues as the firm continually searches for new opportunities and ideas. Researches also recognize the current hypothesis that firms are most successful if they have multiple product concepts in the pipeline at any given time, forming a portfolio of projects. These projects might relate to independent products but increasingly are based on coordinated platforms to take advantage of common components and/or economies of scope. Risk is inherent in product development; few of the many concepts in a portfolio are likely to be successful. Information to evaluate alternative concepts is often imperfect, difficult to obtain, and hard to integrate into the organization. For each success, the process begins with 6 to 10 concepts that are evaluated and either rejected or improved as they move from opportunity identification to launch. RESEARCH CHALLENGES : PD processes are only as good as the people who use them. Structured processes force evaluation, but evaluation imposes both monetary and time costs. Teams can be tempted to skip evaluations or, worse, justify advancement with faulty or incomplete data. There are substantial research opportunities to understand the optimal trade-offs among evaluation costs, the motivations of teams for accuracy, and the motivations of teams for career advancement. For example, advancing a concept to the next stage in either a sequential or spiral process requires a hand-off. New team members must have sufficient data to accept the hand-off. In some instances, the old team members are now required to look for new projects—a disincentive to advancing a concept through the gate. Marketing, with its tradition of research on people, whether they are customers or product developers, have many research streams that can inform and advance the theory and practice of PD processes. Despite this, we have seen little formal investigation of the link between marketing capabilities and PD processes. The most critical research challenges in this area include, Improving the effectiveness of non sequential PD processes; Understanding which process is best in which situations; Understanding when it is appropriate to modify processes; Linking marketing capabilities and PD processes; Understanding the explicit and implicit rewards and incentives that encourage PD teams to either abide by or circumvent formal processes. Both market orientation and innovation have been identified as crucial success factors in companies. A positive impact of market orientation and innovation on company performance has been found in many industries and under a wide range of market characteristics. Research on market orientation is focused in particular on large companies. However, market orientation is expected to be important for small companies as well as large companies. Research in this field for small firms is relevant because small companies are widely represented in important industries like retailing, services and agriculture. Research has shown the importance of market orientation for the success of product innovations. A market orientation may stimulate innovations and increase the performance of innovations. In this paper we will focus on innovations in small independent companies that do not have the capacity for R&D as opposed to innovations in medium sized and large companies. Various models about the relationship between market orientation and innovation have been proposed examined the impact of market orientation on innovation characteristics using measure for market orientation. Many studies that focus on factors discriminating between successful and unsuccessful innovations conclude that market orientation is one of the main contributing factors to innovation success. INNOVATION Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a new idea or method, whereas invention refers more directly to the creation of the idea or method itself. The word innovation derives from the Latin word innovatus, which is the noun form of innovare â€Å"to renew or change,† stemming from in—†into† + novus—†new†. Diffusion of innovation research was first started in 1903 by seminal researcher Gabriel Tarde, who first plotted the S-shaped diffusion curve. Tarde (1903) defined the innovation-decision process as a series of steps that includes: First knowledge, Forming an attitude, A decision to adopt or reject, Implementation and use, Confirmation of the decision, Innovation. Innovation is the process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination, and initiative in deriving greater or different value from resources, and encompasses all processes by which new ideas are generated and converted into useful products. In business, innovation often results from the application of a scientific or technical idea in decreasing the gap between the needs or expectations of the customers and the performance of a company's products. In a social context, innovation is equally important in devising new collaborative methods such as alliance creation, joint venturing, flexible working hours, and in creating buyers' purchasing power through methods such as layaway plans. INNOVATIONS ARE DIVIDED INTO TWO BROAD CATEGORIES: (1) Evolutionary innovations are brought about by numerous incremental advances in technology or processes and are of two types a) Continuous evolutionary innovations result in an alteration in product characteristics instead of in a new product, and do not require any user-learning or changes in his or her routine. Examples are the multiblade shaving razor, fluoride toothpaste, and laptop computers. (b) Dynamic continuous evolutionary innovations require some user-learning but do not disrupt s his or her routine. Examples are fax machines, instant photography, and handheld computers. (2) Revolutionary innovations (also called discontinuous innovations) require a good deal of user-learning, often disrupt his or her routine, and may even require new behaviour patterns. Examples are photocopier (xerography) machines, personal computers, and the Internet. Innovation is synonymous with risk-taking and organizations that introduce revolutionary products or technologies take on the greatest risk because they have to create new markets. A less risky innovation strategy is that of the imitator who starts with a new product (usually created by a revolutionary-innovator) having a large and growing demand. The imitator then proceeds to satisfy that demand better with a more effective approach. Examples are IBM with its PC against Apple Computer, Compaq with its cheaper PCs against IBM, and Dell with its still-cheaper clones (sold directly to the customer) against Compaq. Although many innovations are created from inventions, it is possible to innovate without inventing, and to invent without innovating. NECESSITY FOR INNOVATION â€Å"Innovation will be the necessity for social and economical growth of the nation in future. We live and die through relative innovation. The world has changed because of innovation only. Science is responsible for all the innovations we feel around,† remarked Srinivasan K. Swamy, President, All India Management Association (AIMA), New Delhi A light bulb overhead may signal a bright idea in cartoons and comic books, but in today's business world companies can't sit around waiting for creative bolts of inspiration. Long-lasting success requires a process of innovation that is predictable and consistent. Today innovation is necessary to survive. The global market has become so competitive that innovation is now as valuable an investment as sales and marketing. Markets are becoming more global, not less, so the value of innovation will continue to increase. Here's why: a) The best ideas and technologies spread rapidly around the world now. A company with a new product may make a one-time splash, but before long everyone else will have adopted it. A consistent, predictable innovation process enables companies to overcome this. b) Brands aren't as powerful as they used to be. Experience is now more important than brand name as the basis for a person's purchasing decision. The Internet allows people to share experiences about a company with millions of others. People now choose the products that give them the highest value, not just the best-known brands. Relying on a strong brand name is no longer enough. Consistent, predictable innovation is the answer. The Society of Management Accountants calls â€Å"innovation†¦fundamental to the quest for profitable, sustainable growth. †3 Peter Drucker, probably the most insightful management guru ever, deems it the one business competence needed for the future. Fortune magazine’s advice to companies who want to be named to its Most Admired List? Innovate, innovate, innovate. Innovation currently accounts for more than half of all growth. And it is enormously profitable. A study done on the rate of return for 17 successful innovations showed a mean return of 56% compared with an average ROI of 16%. Companies are catching on to this sea change. In an Ernst & Young study, European and North American companies called innovation the most important criterion for success in the future. Even technology firms who presumably are leading this charge consider â€Å"making innovation happen† the industry’s single biggest problem. COSMETIC INDUSTRY Indian cosmetics industry has witnessed strong growth during the past few years and has emerged as one of the industries holding immense future growth potential. The cosmetics industry registered impressive sales worth Rs 288. 7 Billion (US$ 5. 8 Billion) in 2010. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players are readily spending on the promotional activities to increase consumer awareness. According to our new research report â€Å"Indian Cosmetic Sector Analysis (2009-2012)†, Indian cosmetics sector is expected to witness noteworthy growth rate in near future, owing to the rising beauty concerns of both men and women. The industry holds promising growth prospects for both existing and new players. The baseline for the optimistic future outlook of the Indian cosmetics industry is that, there has been a rise in variety of products offered by the industry players. Moreover, the companies have started opting for online retailing and are offering specialized products to generate revenue from all the corners. Rising usage of Cosmeceuticals and Nutricosmetics by the Indian consumers will also pave way for the Indian cosmetics market during the forecast period. Our research report incorporates an innovation of the cosmetics industry in India. It provides segment level analysis of the industry along with the emerging trends and innovation that happened in the previous years. INNOVATION IN COSMETIC INDUSTRY The cosmetics industry is a lucrative, innovative, and fast-paced industry. It is also a key market segment in the retail industry. In it they highlight the following products as examples of what cosmetic companies are doing to create â€Å"innovative† products. 1. Soap from a lingerie company 2. Men’s cologne in a bottle shaped like a #1 3. Nanotechnology skin care cream 4. 3D anti-ageing skin mask. The only product that could have some technological innovation is the one based on nanotechnology. Unfortunately, there are no claims given and you could easily make the product by creating a standard skin lotion with added, non-functional nanotechnology. If cosmetic companies really wanted to set their products apart from the competition, they need to create formulas that solve consumer problems in some superior way. Consumers don’t care about how their products work (say nanotechnology), they care about the end results. The major sections of cosmetics in this industry are : sun care, skin care, hair care, body care and perfumes and decorative cosmetics. SUN CARE The World Health Organisation (WHO) recommends regular sun screen use to help protect skin against UV radiation†¢ Significant industry investment has helped develop increasingly effective and appealing sunscreens that – Offer broad UV (both UVA and UVB) protection – Contain a combination of nano-sized mineraln (e. g. titanium dioxide) and organic UV filters to offer high levels of protection – Have applications that suit all lifestyles and consumer needs SKIN CARE : Skin maintenance is important because skin is the largest organ in the body, serving as a vital defence barrier. This also makes it particularly vulnerable to damage . Regular cleansing and caring improves hygiene, prevents pores from becoming clogged, removes dead skin cells and protects against external elements Dermatological research continually leads to more effective and gentle applications that address different skin types such as dry or aged skin. †¢ Dec 30, 2011 – Euromonitor Reports Growth in Skin Care Market in Africa & the Middle East Between 2005 & 2010. As new opportunities for skin care in key developed markets slowly dry up, much stronger growth forecasts for the category in many markets in Africa †¢ Dec 28, 2011 – R Highlight – Angle-dependent Interference Pigments Multilayer pigments alternately coated with layers having high and low refractive index are known in the art. The optical effect of the pigments †¢ Dec 14, 2011 – Editorial – Future-Touch Translates Future Trends into Innovation †¢ Dec 14, 2011 – Article – UK spa company Elemis has established itself as a leading professional spa company as well as a strong contender in the retail cosmetics market. HAIR CARE : Products: Shampoos, conditioners, hair colourants, texturisers, serums, hair sprays, growth stimulators, anti-dandruff shampoos, lotions. Improved personal hygiene via treatment of dandruff, itchy scalp, greasiness Enables self-expression, helping consumers have confidence in their appearance and greater self-esteem Meeting specific consumer needs such as controlling fly-away hair, taming unruly hair with relaxants, adding texture to limp hair, repairing damaged hair and restoring colour to aged hair BODY CARE : Products: Soaps, antiperspirants, deodorants, body washes, shower gels, body lotions, scrubs, oils. Benefits: Soap represents a significant historical public health advance, helping break down grease and dirt Antiperspirants and deodorants enhance comfort and hygiene by helping avoid excessive perspiration and resulting body odour Non-soap detergent bars enable mild cleansing for consumers with skin conditions (eczema, rosacea, mild atopic dermatitis, etc. ) PERFUME : Products: Perfumes, colognes, salves, scented oils Benefits: Fragrances play a significant role in enhancing personal well-being Aromatherapy research reveals that smells influence our emotions, inspire creativity and are the fastest memory triggers The sense of smell is proven to be an important factor in the process through which we form relationships. DECORATIVE COSMETICS : Products: Foundations, blushes, powders, eye Benefits : Make-up enables self-expression, helping consumers have confidence in their appearance and greater selfesteem Clinical research confirms that the ability to take care of your appearance during illness increases confidence and can aid the healing process Science is at the heart of every cosmetic product. R programmes generate new patents every year and in 2009, over 2600 (an estimated 10% of all patents granted in the EU) were awarded to the cosmetics industry. Scientists from a wide range of disciplines such as physics, microbiology, biology, toxicology, rheology, analytical chemistry and genetics apply their skills in the European cosmetics industry. In total, the European cosmetics industry employs approximately 17,000 scientists. R programmes investigate consumer behaviour and beauty aspirations, the biology of skin and hair, new innovative technologies and sustainable development; this helps to select the best ingredients which are the most respectful of human health and the environment, and to create new formulations which respond to both expectations and challenges Innovation is vital for the European cosmetics and personal care products industry. It can take over 5 years of innovative research and formulation to bring a new product to the market Every year, a quarter of all cosmetic products on the market are improved or are completely new. Europe is the flagship producer and mass consumer market of cosmetics and personal care products in the world. Ongoing changes in the environment and in consumer lifestyles require new innovations that meet increasing needs, such as caring for and protecting skin from sun and weather damage SUSTAINABILITY The cosmetics industry is committed to sustainability and aims to: Reduce the environmental impact of the sector and its supply chain, from ingredient sourcing through to packaging. Ensure a balance between the economic, environmental and social pillars of sustainability WHY INNOVATION IS REQUIRED IN COSMETIC INDUSTRY : Cosmetic products are important consumer products with an essential role in everyone's life: apart from â€Å"traditional† cosmetic products, such as make-up and perfumes, it also includes products for personal hygiene, for example tooth-care products, shampoos and soaps. Today's cosmetic market is driven by innovation including new colour pallets, treatments targeted to specific skin types and unique formulas concentrating on different needs. Most cosmetics products have a lifespan of less than five years and manufacturers reformulate 25% of their products every year. They need to improve products constantly in order to stay ahead in a highly competitive market where more choice and ever greater efficacy are expected by the consumer. The European cosmetics industry is a world leader and dominant cosmetics exporter, a highly innovative sector and a significant employer in Europe. The EU's involvement concerns mainly the regulatory framework for market access, international trade relations and regulatory convergence, all aiming to ensure the highest level of consumer safety while promoting the innovation and the competitiveness of this sector. Innovation is important for any business but for cosmetic industry it is a necessity. Recently Several hundreds of key representatives from the European cosmetics industry have gathered in Brussels to discuss the importance of industry on the European economy and how it can build for a sustainable future. Discussion at the General Assembly focused on â€Å"Science, Beauty and Care : Innovating for a Sustainable Future†. Fabio Franchina, President of Colipa mentioned â€Å"Today’s cosmetic industry, is more dynamic and innovative than ever, and we are committed to ensuring that we contribute fully to a truly sustainable uture. † He also mentioned that â€Å"innovation is the life-blood of the cosmetic industry† This product innovation strategy guides the business’s New Product Development direction and helps to steer resource allocation and project selection. In the mid-1990s, P&G’s Cosmetics business lacked a business and product innovation s trategy, the result being that Product Development efforts were scattered; many different initiatives were launched in many different product categories and segments in a futile attempt to win. There was no focus. The first element was a product innovation strategy. Indeed, the real breakthrough occurred in the Cosmetics business turnaround when the business leadership team began a rigorous business planning process leading to clearly defined objectives, goals, strategies, and measures. A much more concentrated innovation strategy was elected, focusing on lips, face and eyes, rather than the entire body. Next important facet of strategy meant getting the supply chain under control: end-to-end supply network management. Management streamlined the supply network so that production and shipments were tied to market demand. As a result, they were able to reduce the time in the supply network, thereby eliminating much of the product obsolescence generated with each new product launch. By focusing first on an innovation strategy for the business, the stage was set for effective Product Development. The message is that if your business lacks a product innovation and technology strategy, you are missing a key element of successful product innovation. This strategy should include the goals for the business’s product innovation effort and how these goals tie into the broader business goals. This strategy is more than just a list of this year’s development projects. It has a much longer-term commitment. The innovation strategy also includes defining strategic arenas or areas of focus, much like the Cosmetics business did. That is, you need to define the product, market, and technology areas in which the business will focus its Product Development efforts. The key here is focus. Innovation is important on different levels and is also important for different reasons. Innovation is an important driver of Economic growth and improvement. For Cosmetic Industry it is for – †¢ Survival Growth †¢ Shareholder return Individual perspective every industry constantly needs to innovate. Industry changes their route to work to become more efficient. They change how they do something (process innovation). They train to broaden their skills (to gain competitive advantage). Virtually all of the economic growth that has occurred since the eighteenth century is ulti mately attributable to innovation. The Economist Intelligence Unit undertook a survey in 2007 which noted that â€Å"long–? run economic growth depends on the creation and fostering of an environment that encourages innovation. Innovation is considered an important driver of long-term productivity and economic growth. Innovation is required to raise productivity, meet the challenges of globalization and to live within our environmental and Demographic limits. Some major reasons for innovation are : ? To survive adverse changes in operating circumstances; ? To make life easier for the customers; ? To gain competitive advantages; ? To protect market share; ? To reposition an organization and raise its profile ? To lead the market and reinforce a reputation as market leader ? To open new horizons so as to get out of a rut or avenues with limited potential ? To attract extra funding ? To raise margins and profitability ? To drive total shareholder returns. FACTORS FOR DEVELOPING AN R&D COSMETIC STRATEGY In this week’s cosmetics and skin care industry post, the New logic portfolio team write about six factors to consider when developing your R&D cosmetics strategy. To research the post we reviewed our cosmetics posts over the last few months, and conducted ancillary research. 1. The Combination of Groundbreaking Formula and User-friendly Packaging In the cosmetics and personal care industry, breakthrough innovations on formulas and packaging are still keys to success as they directly relate to product performance. Cosmetic and skin care chemists search for the ingredients and technology to advance product efficacy, while they also contribute to design innovative package that improve product applications. This is obvious, but it’s the formula, delivery systems and packaging that make all the difference when it comes to developing innovative cosmetics projects. Your R&D cosmetics strategy has to consider what these fundamentals. . Concentrated Product Development A successful cosmetics R&D strategy is efficient in solving two problems: shorten product development times and improve innovation initiatives. In the cosmetics and personal care industry, the diversity of product lines (face, body, lips, and eyes) creates a barrier that prevents the easy innovation across all categories. Experienced leaders use R&D project portf olio optimization to pinpoint innovation projects that align with current resources and leverage the development of existing expertise in a technology. The Maybeline â€Å"Great Lash† Mascara collection has a history of 40 years, during which period its product profile has continued to expand. Maybelline has focused on enhancing the â€Å"Great Lash† product line through conducting consumer insight research, selecting pilot productions and adjusting the R&D process. 3. Consumer-oriented Strategy Any R&D innovations begin with the goal to improve consumer experience. R&D leaders conduct market research to discover problems and collect consumer insights, which if executed correctly can turn into   new treatment solutions and product upgrades. As increasing numbers of cosmetics companies expand worldwide, consumer-oriented strategy also includes outsourcing or moving R&D centers overseas to enhance local R&D capability. For example, L’Oreal China has improved its shampoo formula in order to cater to Asian hair care needs. Overseas R&D centers help facilitate regional research and local talent recruitment. It may also benefit the R&D process in the host country as such outsourcing enables the exploitation of local technology and resources for company-wide projects. 4. The Challenge of Product Diversification While expanding a brand’s product profile is more of a business strategy, cosmetics and skin care R&D departments need a comprehensive technology development strategy to help anticipate risks and structure conceptualization. For example, when a successful skin care company is trying to launch cosmetics lines, the company needs to decide which products to start developing pilot engineering programs. A product development plan that’s been optimized for project selection can allow a company to lay a solid foundation and avoid failures at different stages by understanding what’s possible from the projects to select and implement. . Mergers and Acquisitions Mergers and acquisitions allow merged companies to realize the optimal allocation of R&D resources, such as facilities and capital investments. In this way, R&D departments have the chance to share information and develop better products. In the cosmetics and personal care industry, company mergers and acquisitions may not necessarily lead to the merger of R&D departments. However, a well-established parent company can provide its brands with R&D guidelines that improve innovation capabilities and optimize the product development process. 6. Cross-Industry Development Another future R&D trend are cross-industry solutions, where tighter partnerships with other industries as well as the knowledge of other sciences, such as food and biochemistry enhance R&D knowledge. For example, nutricosmetics was first developed by the Swedish biochemist and scientist Ake Dahlgren, who later founded the first nutricosmetic company Imedeen in the late 1980s. In recent years, L’Oreal and Shiseido have started R&D projects in nutricosmetics, applying what was originally developed from pure science to personal care products. P&G AND INNOVATION Let us now take an example of a leading company P&G and how they improved in cosmetic industry with its Innovation. P&G’s cosmetics business is a case in point where a dramatic turnaround was achieved via a disciplined, holistic approach to new product management. The story begins when P&G acquired the Cover Girl and Clarion cosmetics brands in 1989. Two years later Max Factor was acquired. P&G then applied its tried-and-true approach of leveraging scale and an innovation strategy with a few, big new products. But there was no real business strategy, and efforts were scattered and unfocused. And so, by 1994, management was forced to retreat and retrench. They dropped the Clarion line; and through much of the 90s, senior management at P&G wondered if they should be in the cosmetics business at all! A new line, under the Oil of Olay banner, was attempted but failed, and the entire cosmetics business continued to decline. The turnaround of P&G’s Cosmetics business started in the late 90s when business unit management turned to P&G’s Initiatives, Diamond philosophy. Today, P&G’s Cosmetics business is a healthy, growing, and profitable enterprise. Performance results have significantly improved since the late 90s, and the business is seen as a key growth contributor for P&G. The major factors that drive a business’s new project performance, illustrated in the Innovation Diamond are: Having a product innovation and technology strategy in place for the business; Having an effective and efficient ideato- launch process; Resource commitment, which focuses on the right projects— portfolio management; and People; that is, having the right climate and culture, effective cross-functional teams, and senior management commitment to New Product Development. aha† was that there is no one key to success in product innovation, and thus management stepped back from a focus on individual initiatives and looked at the broader picture. For example, having a great idea-to-launch process is not sufficient; it’s not a stand alone driver of positive performance. P&G’s Initiatives Diamond serves as a guide for each business’s product innovation effort, and helps to focus management’s attention on what is important to success. According to Bob McDonald, P&G’s Vice Chairman of Global Operations, â€Å"The Initiative Diamond played a significant role in improving the business results in P&G’s Household Care global business unit. This work brought us a new discipline to manage our innovation programs and yielded a major increase in the in-market success of our initiatives. They aligned their organization on how to use Stage-Gate ® success criteria, and portfolio and resource management to deliver better innovations for the consumers they serve. [pic] [pic] The top half of P&G’s diamond in Exhibit 2 is strategic in nature, and captures the business’s product innovation strategy: goals, the mix of new products required to meet those goals, and the required resources. Portfolio management (or project selection) is thus closely connected to strategy. The bottom half of the diamond is more operational and focuses on delivering specific new product projects or initiatives: what resources must be put in place for each project; and how individual new product projects are managed so they succeed, using P&G’s idea-to-launch SIMPLâ„ ¢ methodology. Coincidentally, the two diamonds—P&G’s Initiatives Diamond in Exhibit 2 on this page and the research-based Innovation Diamond in Exhibit 1—are almost the same. Each one or both can be used to guide your business’s new product efforts. Here is a quick look at the four drivers of performance and how they work at P&G. Driver #1—A product innovation and technology strategy for the business Best performing businesses put a product innovation and technology strategy in place, driven by the business leadership team and a strategic vision of the business. This product innovation strategy guides the business’s New Product Development direction and helps to steer resource allocation and project selection. In the mid-1990s, P&G’s Cosmetics business lacked a business and product innovation strategy, the result being that Product Development efforts were scattered; many different initiatives were launched in many different product categories and segments in a futile attempt to win. There was no focus. The first element of the diamond is a product innovation strategy. Indeed, the real breakthrough occurred in the Cosmetics business turnaround when the business leadership team began a rigorous business planning process leading to clearly defined objectives, goals, strategies, and measures. A much more concentrated innovation strategy was elected, focusing on lips, face and eyes, rather than the entire body. A second facet of strategy meant getting the supply chain under control: end-to-end supply network management. Management streamlined the supply network so that production and shipments were tied to market demand. As a result, they were able to reduce the time in the supply network, thereby eliminating much of the product obsolescence generated with each new product launch. By focusing first on an innovation strategy for the business, the stage was set for effective Product Development. The message is that if your business lacks a product innovation and technology strategy, you are missing a key element of successful product innovation. This strategy should include the goals for the business’s product innovation effort and how these goals tie into the broader business goals. This strategy is more than just a list of this year’s development projects. It has a much longer-term commitment. The innovation strategy also includes defining strategic arenas or areas of focus, much like the Cosmetics business did. That is, you need to define the product, market, and technology areas in which the business will focus its Product Development efforts. The key here is focus. Driver #2—An effective and efficient idea to- launch system Studies show that an effective new product process, such as Stage-Gate ®, exists in top performing businesses, a system that drives new product projects from the idea phase through to launch and beyond. In P&G’s Cosmetics business, developing an innovation strategy was a solid first step, but the means of implementing strategy must be in place too. So management turned to a second element of the diamond, namely P&G’s SIMPLâ„ ¢Ã¢â‚¬â€the Successful Initiative Management and Product Launch model. SIMPLâ„ ¢ is a stage-and-gate new product process, a methodology for driving new product p rojects from the idea phase through to launch and into post-launch The SIMPLâ„ ¢ model forced project teams to do their homework early in the project. For example, much consumer research work was undertaken, and consumer insights gained led to winning new product concepts. One big success is Outlastâ„ ¢ by Cover- Girl. This ten-hour lipstick—a kiss-proof, long-lasting lipstick—uses a unique two-part application system (first a color and then a gloss) to produce an enduring lip color and gloss. A second winner—Lipfinityâ„ ¢ by Max Factor—was also introduced, again using the SIMPLâ„ ¢ model. Both new products have been huge successes not only in the U. S. , but around the world. The turnaround of the cosmetics business was underway! Most companies claim to have a new product process or stage-and-gate system in place, according to a recent PDMA study. 7 Further investigation reveals, however, that most firms’ processes are deficient. They are poorly designed, they miss the mark when it comes to best practices, and they are badly implemented. 2,3 P&G is an exception. Their idea-to-launch process, SIMPLâ„ ¢, is a rigorous process that uses stage-and-gate decision-making complete with clear go/kill criteria and timing requirements. The SIMPLâ„ ¢ model, shown in Exhibit 3, consists of four main stages, with each stage building in a set of current best practices in the form of key activities, and also clearly defined expectations for project team in the form of end-points. There are also four gates or go/kill decision-points in the model; each gate is comprised of a team recommendation and a management decision. The SIMPLâ„ ¢ Model P&G’s approach is different from that of most firms’, however. Instead of focusing on the process per se (like so many companies do), management stepped back and identified the basic principles that the model is founded on. These principles are constants across many and varied businesses and geographies. But the constancy of these principles has helped the company adapt the model to many different types of businesses and different types of projects leading to a standardized and globally applied Stage-Gate ® process. The principles which underlie the SIMPLâ„ ¢ model are shown in the box on this page and explained here in more detail: Winning in the marketplace is the goal. In many firms, too much emphasis is on getting through the process; that is, getting one’s project approved or preparing deliverables for the next gate. In the past, P&G was no different. By contrast, this principle emphasizes winning in the marketplace as the goal, not merely going through the process. Specific success criteria for each project are defined and agreed to by the project team and management at the gates; these success criteria are then used to evaluate the project at the post-launch review. And the project team is held accountable for achieving results when measured against these success criteria. (By contrast, the great majority of businesses still do not conduct post-launch reviews on projects; and even fewer hold their project teams accountable for achieving agreed-to project results). Use criteria for making Go/Kill decisions. Specific success criteria for each gate relevant to that stage are defined for each project. Examples include: expected profitability, launch date, expected sales, and even interim metrics, such as test results expected in a subsequent stage. These criteria, and targets to be achieved in them, are agreed to by the project team and management at each gate. These success criteria are then used to evaluate the project at successive gates. Risk and rigor must be balanced. Project teams employ appropriate e rigor in learning, planning, and decision- making in order to mitigate risk. They build in a strong consumer focus and rely heavily on voice of customer research; they front end-load their projects, undertaking appropriate, often extensive up-front homework prior to development; and they focus on developing differentiated, superior products that meet customer needs better than competitors. Note that SIMPLâ„ ¢ is also scalable and is tailored for specific projects based on level of risk and size of investment. Not every project requires the same degree of rigor, front-end work, and market research. Use a common language. Throughout the 1990s, each P&G business unit had developed its own version of a stage-and-gate new product process. Integration, cooperation, and measurement across businesses thus proved difficult with each business using a different system and different terminology. A GLOBAL PROCESS The current SIMPLâ„ ¢ process is a corporate global process—the same stages, gates, principles and measures—and is universal across geographies and business units. Each business, however, is free to adjust and adapt the process to suit its own business requirements. SIMPLâ„ ¢ is not stand alone. The idea to- launch process is only one ingredient of successful innovation, a single element of a much larger whole, the Diamond. Individual projects cannot be managed independently of other projects, their priorities, resource constraints, and changing business conditions. Thus the Diamond represents the relationship between these elements: innovation strategy,resource planning, project selection, and the SIMPLâ„ ¢ new product process SIMPLâ„ ¢ Driver #3—Resource commitment, focusing on the right projects and portfolio management In P&G’s Cosmetics business, portfolio management, a third element of the Initiatives Diamond, was next employed to enable management to look at its entire portfolio of new product initiatives, and secure the right balance and mix. Through portfolio management, the business built a pipeline of new and improved products that established the needed initiative rhythm for each product line (face, lips, eyes). New products and upgrades in each product line created news and excitement in the market. This â€Å"launch and sustain† portfolio approach was a key part of winning in the marketplace. Best performers like P&G have an efficient portfolio management system that helps the business leadership team effectively allocate resources to the right areas and projects. P&G splits this resource commitment facet of the diamond into two parts: project selection and resource planning. The company relies primarily on success criteria as part of the SIMPLâ„ ¢ process to help make better go/kill decisions on projects, as noted above. In addition, a number of P&G businesses have developed screening tools using scorecard methods for early decisions and for the selection of ideas to enter the SIMPLâ„ ¢ process. When it comes to resource planning for projects in the portfolio, P&G’s methods vary depending on the nature of the business. Many P&G businesses utilize a resource profiling approach to resource planning. The resource profiling method helps to assess future project resource needs based on learning from past projects, and it anticipates peak resource periods of time. This approach enables businesses, such as Fabric Care, to improve the overall portfolio decision process by allocating scarce resources to the highest priority projects globally. The most technically complex, resource-intensive businesses use purchased resource management software. These software tools look at people available versus requirements for specific tasks on individual projects to focus on near-term resource constraints. P&G’s deliberate approach to portfolio management and resource planning (the resource facet of the diamond) has had a strong positive impact, according to Martin Riant, President of P&G Global Baby and Adult Care and formerly President of P&G’s Global Feminine Care and Antiperspirants/ Deodorants business. Using the diamond has had a remarkable effect on our business results. It has forced a much higher level of discipline in how we allocate our resources, how and when we make investment decisions and in accountability of projects to deliver what they promise,† he says. Driver #4—A positive climate and environment for innovation People, culture, and leadership make up the fourth driver of performance of th e diamond (Exhibit 1). First, senior management must lead the innovation effort and be strongly committed to New Product Development. This senior commitment is most evident at P&G where Chairman, President, and Chief Executive A. G.. Lafley, makes it clear, â€Å"Innovation is a prerequisite for sustained growth. No other path to profitable growth can be sustained over time. Without continual innovation, markets stagnate, products become commodities, and margins shrink,† he explains. A positive climate and culture for innovation and entrepreneurship, combined with effective cross-functional teams backed by strong management support and empowerment are fundamental to success. P&G has focused much effort here in recent years, which has helped it generate a step level improvement in results. The entire innovation effort, together with the Initiatives Diamond and SIMPLâ„ ¢ process, is sponsored and owned by both the commercial (sales and marketing) and technical (R&D and engineering) communities. An important step was the creation of Initiative Success Managers who report to each of the company’s busin ess unit presidents. These Initiative Success Managers make the diamond and SIMPLâ„ ¢ work. QUESTIONNAIRE: A small survey was carried out to find out the behaviour of cosmetic users. The survey was primarily designed to check on behavioural aspects of the users towards new innovative cosmetic products. The questionnaire is given below, followed by findings : NAME: GENDER: AGE: OCCUPATION: 1. Do you use cosmetics? †¢ Yes †¢ No 2. How much is your income per month? †¢ Dependent †¢ 35,000 3. How much do you spend on cosmetics per month? _______________ ( Do you agree with the following statements? Q4 –Q8 1-strongly agree 2-agree 3-neutral 4-disagree 5-strongly disagree ) 4. I try new products 5. I switch brands if some other brand comes up with a better product 6. I often find gaps in my current product 7. I wait till I finish my current product till I buy another similar purpose product 8. I would rather reuse a good produce than try a new similar purpose product 9. Why do you switch products (tick all that are applicable) †¢ Price †¢ Packaging †¢ Availability †¢ Fragrance †¢ Utility †¢ Reviews 10. What kind of products do you use? †¢ Herbal †¢ Ayurvedic †¢ Scientific †¢ Any 11. On an average how long do you use a product before changing it? 8 weeks 12. How many times a year do you try a new product? †¢ 10 13. How many times do you reuse a product before trying a new product? †¢ 0-1 †¢ 2-3 †¢ 4-6 †¢ >6 14. Does the range of products available in the market match your requirements? †¢ Yes †¢ No 15. When a new product with a new feature is launched , how soon do you try it? †¢ Within 1st month †¢ 2-3 months †¢ 4-7 months †¢ 8-12 months †¢ >1 year 16. Compared to your current expenditure on cosmetics how much extra are you willing to spend on a new product with better feature/results? No extra money †¢ 1-10% †¢ 11-25% †¢ 26-50% †¢ >50% 17. On a scale of 1-5 , how important is the following feature in a cosmetic product, for you to buy it? Rank the options from 1-5 where : 1-Most important & 5- least important †¢ Packaging †¢ Fragrance †¢ Reviews †¢ New feature †¢ Brand ambassador FINDINGS OF THE QUESTIONNAIRE: †¢ The questionnaire was answered by 25 females and 10 males. †¢ There were 20 from the age group of 30-35 years, 5 from age group 20-25 years and 10 from age group 25-30 years. About 70% of the respondents spend around 3% of their income on cosmetics per month. †¢ 67% of the respondents try new products. [pic] †¢ 63% of the respondents switch brands if s ome other brand comes up with a better product. †¢ 80% of the respondents often find gaps in their current product inspite of the huge range of cosmetics available. [pic] †¢ 34% of the respondents wait till they finish their current product till they buy another similar purpose product. †¢ 27% of the respondents would rather reuse a good product than try a new similar purpose product. 87% of the respondents switch products due to better utility, 64% on the basis of reviews, 39% depending on availability, 30% depending on price, 12% depending on fragrance and 6% depending on fragrance. [pic] †¢ 58% of the respondents use a product for 6-8 weeks before changing it. †¢ 42% of the respondents try a new product 3-6 times a year. †¢ 60% of the respondents reuse the same product only 2-3 times a year before trying a similar new product. †¢ Despite the wide variety of products available in the market, 66% of the respondents feel that the products in the ma rket do not match their requirements. Maximum percentage of the respondents buys a new product with 2-6 months of its launch. †¢ 6% of the respondents are willing to pay no extra money for a new product with better features, 15% of the respondents are willing to pay 1-10% extra money for a new product with better features, 33% of the respondents are willing to pay 11-25% extra money for a new product with better features, 25% of the respondents are willing to pay 26-50% extra money for a new product with better features & 21% of the respondents are willing to pay more than 50% extra money for a new product with better features. pic] †¢ For 56% of the respondents a new feature in a cosmetic product motivates them into buying. All the above responses indicate towards the fact that customers are tempted to buy new, innovative, better products. REFERENCES : R. G. Cooper, S. J. Edgett & E. J. Kleinschmidt, New Product Development Best Practices Study: What Distinguishes the Top Performers, Houston: APQC (American Pr oductivity & Quality Center), 2002; Robert G. Cooper, Michael S. Mills, Succeeding at New Products the P&G Way: Work the Innovation Diamondâ„ ¢,working paper no. 1, 2005 R. G. Cooper, S. J. Edgett & E. J. Kleinschmidt, Best Practices in Product Innovation: What Distinguishes Top Performers, Product Development Institute, 2003. R. G. Cooper, Product Leadership: Pathways to Profitable Innovation, 2nd edition. Reading, MA: Perseus Books, 2005. R. G. Cooper & E. J. Kleinschmidt, â€Å"Benchmarking firms’ new product performance and practices†, Engineering Management, 1995. John Hauser, Gerard J. Tellis, Abbie Griffin, Research on Innovation: A Review and Agenda for Marketing Science, 2006 M. Mills, â€Å"Implementing a Stage-GateTM process at Procter & Gamble†, Association for Manufacturing Excellence International Conference, â€Å"Competing on the Global Stage†, Cincinnati, Ohio, October 2004. R. G. Cooper, Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Reading, Mass: Perseus Books, 2001. R. G. Cooper and S. J. Edgett, Product Innovation and Technology Strategy (Hamilton, ON: Product Development Institute, 2009). PDMA’s quarterly magazine for Product Development professionals, How P&G achieves such stellar NPD results, Insights into Innovationâ„ ¢, October 2005 Vol. XXIX No. 4,