P.R Strategy Essay Example | Topics and Well Written Essays - 3500 words

P.R Strategy - Essay Example Thus it is necessary for us to interpret strategy and PR as efforts to promote the working of an organisation, which includes sacrificing the unnecessary and using to full-advantage, the available resources. The dichotomy of views occurs in the private and public sector organisations, where the goals of a company are defined separately in terms of sheer competitiveness of the former and ability to deliver in the latter; the choice of ideals again resting on the middle level managers. Both PR and Strategy again rest upon the choices made by men in aptly using the money, material in a mechanised environment. If one of these variables is disturbed it can weigh heavy on the organisation thus rendering it unserviceable and not effective to serve its cause. (Thomson) However, the difference between the two concepts being too small they can be discerned as operating at crosses purposes. Strategy is supposed to be the internalisation of market functions of competitiveness into the system to make it more effective with a lean environment and PR a home-grown idea to make it achieve its objectives efficiently through successful implementation of small aims unit wise. Only when the company fares well in a competitive environment that the strategy is said to be successfully implemented. It is ostensible affairs with all divisions and hierarchical order putting to use the best of their abilities to achieve the goals of have an organisation that have been described at the top and are percolated downwards. There is hardly a scope of ’ifs’ and ‘buts.’ However it shouldn’t be construed that strategy hardly takes care to ascertain its own capabilities, resources and manpower. Rather on the hand it may entail ‘sacrifice s’ for achievement of its higher objectives that may not be discernible at all levels of hierarchy. Since PR gets its feed from externalities and works in a bottom upwards mode it is not seen with

Elizabethan Women Essay Example for Free

Elizabethan Women Essay The social standards for most women of high nobility were to wear large corseted dresses and apply pallid makeup (History of Elizabethan Women). These women were not allowed a say in anything. They had to follow what the male said; however, if they did not, they would have received a harsh punishment (Elizabethan Women). Therefore the majority of these women would learn to obey quickly. In the Elizabethan Era the upper class women are not permitted to work because they were considered not as strong, or as deft as men(Elizabethan Women). For example, in the movie Shakespeare In Love, women were not permitted to be actresses because it was illegal and extremely inappropriate for a woman to be seen on stage. Viola de Lesseps loved poetry; therefore, she auditioned for Shakespeare’s play dressed as a boy. She went against the advice of her maid and later got caught by the stage master. In the film, she defied the queen’s law but the queen overruled her mistake because of the bet the queen had with Lord Wessex. During the Elizabethan Era there were a plethora of family alliances formed by arranged marriages. In the film, Shakespeare In Love, Viola de Lesseps was coerced into a marriage with Lord Wessex at a very inopportune time. She was in love with Will Shakespeare, but the majority of women in this era were not allowed a say in these affairs (History of Elizabethan Women). These women suppressed their emotions for the man they loved. She was obliged to marry Lord Wessex and follow her father and mother’s orders although she was in love with another man. While women of today prefer have very dark, tan skin, most women from the Elizabethan Era preferred pale white skin. In fact the whiter you were the wealthier you looked because most of the lower class women worked outside which was why they were so tan (Elizabethan Women). Their dark skin tones showed they worked for their money while the upper class women stay indoors most of the day. For example, in Shakespeare In Love, Viola de Lesseps always had a pale face with a big flouncy dress on. She never looked rampant like the street children or their mothers, but always stately and noble. John Madden fairly and accurately demonstrates how women were treated in the Elizabethan Era in his film, Shakespeare In Love. He shows the intricate clothing and colorless make up of these noble women. Also he explains the unfair and loveless arranged marriages that often occurred in the Elizabethan Era.

Examine the contradictions in The Great Gatsby, including its narrative

Examine the contradictions in The Great Gatsby, including its narrative styles. The novel moves on two levels: Fitzgerald makes you see the magic and romance of Gatsby's vision of ideal love, dazzling the eye with wealth; yet, at the same time, the narrator pulls us down to earth revealing the immorality, waste and corruption of those who surround Gatsby and cause his death. Examine the contradictions in The Great Gatsby, including its narrative styles. One of Fitzgerald's main aims is to show the reader that the world he illustrates in The Great Gatsby includes both dazzling wealth and corruption, both of which are evident in American society of the 1920s. These work in parallel and come together as part of the same society: the wealthy upper class. Straight away we see this as being a contradiction, as the glittering surface impression of these wealthy people conceals their true nature as an immoral, careless and unsympathetic society. This novel clearly does move on two levels. The author enables us to look into the different worlds of money and romance (and whether or not they can exist together), as it is not only a story of superficial richness, but also of lost love and the use of wealth to regain it. These themes alone are a contrast, as money is a matter of the mind and love a matter of the heart. Although Fitzgerald glamorises the lifestyles of the rich minority, he also asks us to question how attractive money really is, by conveying to us the destruction and unhappiness that huge wealth can cause underneath its dazzling exterior. We are led through the various events of the novel by our narrator, Nick Carraway, who is also Gatsby's neighbour. Nick, despite being surrounded by e... ...atsby's eventual death. Daisy, by killing a woman in Gatsby's car, represents the fact that unmaterialistic people are often downtrodden by the wealthy. The rich themselves believe that money can buy them everything, including, as in Daisy's case, a guilt-free conscience. An underlying contradiction of the novel is that Gatsby's rich guests all thought that happiness rested in money, but the truth was that it does not, and never will. For Gatsby, the source of his happiness rested in love, and whilst the rich minority took everything, including love, for granted, Gatsby never did, and it proved to be his demise. The novel's biggest contradiction shows that although love is the source of life, in this instance it has killed a man in his quest to find it. Kate Cockburn Bibliography: 'The Great Gatsby', F.Scott Fitzgerald (Penguin Modern Classics).

Mary Oliver Rhetorical Analysis Essay

The jellyfish, a dangerously stunning underwater creature, can adequately symbolize the phenomenon that is nature. Nobody denies the â€Å"medusa† of its attractive features, such as, its dazzling pink color, elegant frame, and most important, its transparent body that displays running electricity. However, touch it underwater and experience the wrath of its devious abilities. Its colorful stingers have the power to inject an electrical toxin into their prey. It can kill. Furthermore, Mary Oliver, the writer of â€Å"Owls†, successfully delineates the two-faced personality nature is affiliated with. In this rich excerpt, Oliver makes it a priority to point out that nature can be both miraculous and corrupt at the same time. Like the jellyfish, nature can bring â€Å"immobilizing happiness†, but it can also be complex, and bring forth â€Å"death.† From the get-go, Oliver uses Vonnegut-like imagery to create a distinct contrast between the â€Å"terrifying† and the fascinating parts of nature. For instance, when Oliver describes the great horned owl and the fields full of roses. According to Oliver, the great horned owl has a â€Å"hooked beak† that makes â€Å"heavy, crisp, and breathy snapping† sounds, and a set of â€Å"razor-tipped toes† that â€Å"rasp the limb.† Not only that, but this mystical creature is characterized as â€Å"merciless†, and as a dark creature that would â€Å" eat the whole world† if it could. The fields full of roses, on the other hand, are used to symbolize happiness. They are described as sweet, lovely, and â€Å"red and pink and white tents of softness and nectar.† Through Oliver’s creative use of descriptive imagery, she begins to explain the incomprehensible mysteries of nature. In the same fashion, Oliver uses vivid and flamboyant   diction to emphasize nature’s intricate ways. To describe the darkness of nature, Oliver uses words such as, â€Å"hopelessness†, â€Å"headless bodies†, and â€Å"immutable force†. On the contrary, for the awing parts of nature, Oliver’s passage includes words like, â€Å"exquisite†, â€Å"luminous wanderer†, and â€Å"sheer rollicking glory†. As a result, her impressive style presents a clear image of how Oliver is â€Å"standing at the edge of mystery, and ultimately, â€Å"conquered.† Finally, Oliver uses her intimate appreciation for nature to relate to the audience and drive her claim home. First, Oliver uses an anaphora to talk about the field full of roses. Oliver begins eight consecutive phrases with the word â€Å"I.† Thus, implying the impact nature has on her as an individual, and alarming the reader of the love she has towards this prodigy. Oliver then acknowledges that â€Å"the world where the owl is endlessly hungry and endlessly on the hunt is the world in which† she lives too. Correspondingly, she mentions that nature’s curiosities involve the audience of this excerpt, as well as everyone else on planet earth. Indeed, in this lyrical excerpt, Mary Oliver uses her impressive style to describe how nature can be convoluted, charming, and over-powering. One can’t help to acknowledge the creative way Oliver uses the English language to successfully contrast the positive and negative parts of the environment. In addition, Oliver strives to make her nuanced writing and allegory for the complexity of nature. When looking at the big picture, it is easy to see how Oliver’s writing may exhibit to all how one might share whatever it is they feel passionately about.

Disaster Preparedness Essay

Name: Rivera, Rosalynd L. Prof. Tiongson Student No.: 2012- 78908 August 8, 2013 National Disaster Risk Reduction Management Plan: Disaster Preparedness According to the Word Disaster Report of 2012, The Philippines ranks third of the most disaster-prone countries. Because it is situated on a geologically unstable region and is surrounded by many subduction zones that may cause earthquakes, volcanic eruptions, landslides, typhoon and tsunamis, it is impossible to stop natural disasters from hitting our country; all we can do is to manage risks. The National Disaster Risk Reduction Management Plan is established to become the basis of programs and proposals to help make the communities be disaster resilient and has four areas of responsibility that are interlinked, supporting each other. One of these key priorities of the National Disaster Risk Reduction Management Plan is disaster preparedness. It aims to increase the level of awareness of the communities to the threats and impacts of all hazards and risks, to equip the community with necessary skills to cope with the negative effects and to increase capacity of institutions. One of the main goals of disaster preparedness is to increase the level of awareness of the communities to the threats and impacts of all hazards and risks. This is due to some Filipino’s lack of knowledge about the geographical situation of the country and that probably, only a few knows the reasons why the Philippines gets hit by natural disasters very often. Some families may live in a geologically unstable location or near a water body that might be hit by natural hazards any time, but how do they know? Unless somebody is going to disseminate information regarding the threats and risks, Filipinos will continue to know nothing about how can these affect their lives. When the people’s level of awareness is increased, they  will be more prepared; they will know how to reduce the risks and how to react during calamities. The Philippine Information Agency together with its implementing partners, AFP, CHED, DEPED, DOH, PAGASA, and PHIVOLCS develops and implements Information, Education and Communication campaigns and programs both locally and nationwide. For example, the Bagyo,Lindol, Tsunami, and Baha or the BLTB Project of DOST-PAGASA, a part of PAGASA’s greater campaign against natural disasters which aims to â€Å"do away with the technical side of natural hazards and instead provide the public with clearer, more simplified explanations so they will have a stronger grasp of these calamities and be better prepared† was launched on July 23, 2013 partly in an animated audio-visual presentation. This way, people will easily understand these calamities thus letting them be more prepared when disasters strike. To help strengthen the disaster preparedness of the society, the National Disaster Risk Reduction Management Plan also aims to equip the communities with necessary skills and capability to cope with the impacts of the disaster. This serves as the second step towards the effective disaster preparedness because information dissemination is not enough. Filipinos need to be trained for them to know what proper measures are to be undertaken before, during and after a calamity. Through the coordination of Department of Interior and Local Government, the Office of Civil Defense and other government agencies like the Armed Forces of the Philippines, Department of Education, Department of Health, Department of Social Welfare and Development and Philippine National Police, various activities and programs such as, trainings and simulation exercises in disaster preparedness and response, integration of DRRM and Climate Change Adaptation (CCA) to school curricula and establishment of DRRM trainin g institutes to conduct education, training, research and publication programs were developed and implemented to accomplish the target outputs. For example, in eastern Visayas, the principles of disaster preparedness are now fully included in the curriculum of secondary and tertiary levels and in addition, other approaches like the preparation of modules in disaster preparedness used in Alternative Learning System (ALS) and the expansion of the focus of the  Citizen Army training (CAT) for high school seniors on civic work, community service and law enforcement training are also undertaken. As a part of this program, the Philippine Institute of Volcanology and Seismology, releases guides on earthquake preparedness to reduce the impacts. Lastly, the disaster preparedness program of the DRRMP also identified the increase of capacity of institutions as one of its priorities. The support of government and non-government sectors are necessary to equip the community with essential skills to cope with the effects of a disaster so that people will have emotional stability, too. The Department of Interior and Local Government through the help of other government agencies leads actions such as: accreditation of Non-Government Organizations, development of local DRRM plan, administration of risk assessments, contingency planning, knowledge management and training activities, inventory of resources, stockpiling and prepositioning of resources and establishment of DRRM Operations Center to ensure self-reliant and operational DRRM councils and fully-functioning, adequately staffed and financially capable local DRRM offices. In the present, the local government collaborates with NGOs for better implementation of disaster manageme nt and preparedness programs, these organizations engage more in advocacy and legal support for populations facing increased risk because of development projects and environmental destruction. In conclusion, the disaster preparedness priority area of the NDRRMP offers strategic actions that help people to improve their awareness and understanding through information dissemination, contingency planning, and conduct of drills and development of natural disaster management plans. However, to ensure these services and operations, the other three key priority areas must be properly handled too because they work as a whole. Revisions on the NDRRMP are to be made depending on the observations of concerned sectors to achieve the goals in the most effective way. The Philippines have very good established disaster preparedness plans and in fact, it is considered as one of the well-prepared countries when it comes to natural disasters. The goals and activities presented above are very important because not only properties but lives will be destroyed if people  will neglect disaster preparedness and it also show that both authorities and the community must actively participate for t hese plans to work and for the people to attain better security.